Discovering Expo Osaka 2025
Expo 2025 Osaka promises to be one of the most fascinating events in recent years, a global celebration that combines innovation, culture and sustainability. It will take place in the iconic Japanese city of Osaka, known for its overwhelming energy, amazing food and unique charm. Let's dive into this comprehensive guide to discover everything travelers need to know about Expo and the unforgettable experiences this extraordinary event has to offer!
Photo: Wikipedia Commons
The theme of Expo 2025: "Designing Future Society for Our Lives"
Expo 2025 Osaka revolves around an ambitious and visionary theme: "Designing the Society of the Future for Our Lives". This theme invites nations, organisations and individuals to reflect on how to build a more sustainable, inclusive and innovative society. The organisers focus on three main sub-themes:
- Health and Well-being
- Environmental Sustainability
- Creating Opportunities for All
The goal is to create a global dialogue to address universal challenges such as climate change, social equality and global health.
Where and When Will the Expo Be Held?
The Expo will be held from April 13 to October 13, 2025 on the artificial island of Yumeshima, in Osaka Bay. This innovative and futuristic location perfectly represents the spirit of the event, with large open spaces, cutting-edge pavilions and a particular focus on sustainability. Yumeshima, whose name means "Island of Dreams", was chosen not only for its strategic location but also for the possibility of transforming it into a hub of innovation and creativity.
Photo: Wikipedia Commons
What to Expect at the Expo
Expo 2025 will host over 150 countries and numerous international organizations, each with its own unique pavilion:
- Thematic Pavilions
The pavilions will be designed to inspire and engage visitors. There will be sections dedicated to emerging technologies, sustainable solutions and futuristic visions, all presented through interactive installations, artistic exhibitions and experiential activities. - Technological Innovations
Demonstrations of the world's most advanced technologies, such as artificial intelligence, robotics, renewable energy and biotechnology. The Expo will be a showcase of how these innovations can transform society and improve the quality of life. - Events and Shows
During the six months of the event, there will be concerts, artistic performances, workshops, and talk shows with global experts. Cultural festivals and traditions brought by the various participating countries will enrich the atmosphere. - Global Gastronomy
The Expo will also be a culinary journey like no other, with a wide range of booths and restaurants offering authentic dishes from around the world, alongside local Osaka cuisine, famous for specialties such as takoyaki and okonomiyaki.
Expo 2025 Osaka is not just an event, but a unique opportunity to be part of a global vision of the future. It is a celebration of human creativity, an invitation to reflect on what we can do together to build a better world.
Plan your trip with us today and prepare to have an extraordinary experience combining culture, innovation, and a pinch of Japanese magic! Your Japan takes you right to discover the Osaka Expo! With our All-inclusive options, you won't have to worry about a thing. Our tour leaders will take care of everything; all you have to do is pack your bags! Come and discover the available packages and discounts now HERE
Case Study: Don Quijote
Don Quijote, affectionately known as Donki to Japanese consumers, is more than just a retail store. Founded in 1980 by Takao Yasuda, Don Quijote has become a cultural phenomenon in Japan: its more than 600 stores, often open 24 hours a day, featuring a deliberately messy design and shelves packed to the brim, creating a continuous discovery experience for customers. The brand is also known for its mascot, Donpen, a friendly blue penguin who adds a touch of humour to the brand and helps strengthen its visual identity.
Why Don Quijote is so loved?
1. Stunning Variety of Products
Don Quijote offers a seemingly endless assortment: you can find everyday items such as food and cleaning products, but also curious and unusual objects, such as Halloween costumes, prank gadgets and unique accessories. This mix of necessity and extravagance makes Don Quijote a place for everyone.
2. Competitive Prices
The brand is known for its affordable prices. Don Quijote uses a strong supplier network and efficient inventory management to keep costs low, making its stores a popular destination for both those looking for convenience and those looking to buy in bulk.
3. Fun Shopping Experience
Don Quijote stores are designed to surprise. Narrow aisles and displays overloaded with products create a chaotic but exciting atmosphere, almost like a "treasure hunt". This approach not only encourages customers to explore every corner of the store but also increases the likelihood of impulse purchases.
4. Flexibility and Adaptability
Each Don Quijote store tailors its offerings to the local community. For example, in the tourist districts, you will find Japanese souvenirs, snacks, and cosmetics that are popular with international visitors. In the residential districts, however, the emphasis is on basic necessities.
Don Quixote's Secret to Success
1. Unique Marketing Strategy
Don Quijote does not invest heavily in traditional advertising. Instead, it relies on word of mouth and in-store experiences to build its brand. The store's upbeat and catchy music, the famous Donki Song, creates a unique sonic identity that sticks in customers' minds.
2.Amazing Collaboration
Donki has embarked on a surprising collaboration with Bruno Mars to create a new musical identity. Mars’ choice came after the chain’s historic jingle needed to be updated due to copyright issues. The singer not only composed a new official song for Donki, but also starred in a series of commercials alongside the chain’s famous penguin mascot, Donpen. The campaign attracted a lot of attention, showing Bruno Mars dancing with Donpen to the rhythm of a lively beat, creating a party atmosphere. The initiative also includes a collection of exclusive Mars merchandise, a true tribute to Donki’s unique mix of pop culture and retail. This collaboration is a brilliant move, capable of renewing the brand while maintaining its iconic appeal
https://youtu.be/bCBqxHc5idI?si=fN1mpPkIuD5jkv02
3. Continuous innovation
The company is not afraid to experiment. From collaborations with international brands to the creation of high-end stores like MEGA Don Quijote, Don Quijote continues to evolve to meet the needs of an increasingly diverse clientele.
4. Strategic Presence in Tourist Locations
Don Quijote is particularly popular among tourists, thanks to its tax-free availability and wide range of souvenirs and cosmetics. Stores such as the famous Donki in Shibuya attract millions of visitors each year, cementing the brand as a must-visit for those visiting Japan.
5. Visionary Leadership
Under Takao Yasuda, Don Quijote has adopted a flexible and decentralized approach, giving each store manager autonomy to respond to local needs. This has allowed the company to grow rapidly without losing touch with customers.
The Cultural Impact of Don Quijote
Don Quijote is more than just a store; it is a cultural institution in Japan. Its unique aesthetic and playful approach to shopping has inspired imitators and reinforced the allure of “organized chaos.” The brand has also found an international audience, expanding to countries like Singapore, Thailand, and even the United States. In Japan, Donki has become synonymous with convenient and fun shopping, a place where anyone can find something useful or unique, often unexpectedly.
Conclusion: Don Quijote, a Lesson in Retail Success
Don Quijote’s success lies in its ability to combine competitive prices, an infinite variety of products and a unique shopping experience. In an increasingly competitive retail market, Don Quijote stands out for its innovative and customer-oriented approach. Whether locals looking for convenience or tourists looking for souvenirs, Don Quijote has positioned itself as a brand that caters to everyone, turning every visit into a memorable experience.
The most beautiful winter destinations in Japan: a journey through snow, lights and tradition
Winter in Japan is not just a season, but a poem of slowly falling snow, temples wrapped in silence and lights that light up the cities. With its unique mix of enchanting landscapes and timeless traditions, the Land of the Rising Sun in this season offers experiences that warm the heart, despite the cold. If you dream of living a fairytale trip, here are some of the unmissable destinations for an unforgettable vacation:
1. Shirakawa-go: The Fairytale Village
Tucked away in the Japanese Alps, Shirakawa-go seems to have come straight out of a storybook. This historic village, a UNESCO World Heritage Site, is famous for its gassho-zukuri-style houses, with snow-covered sloping roofs that resemble hands clasped in prayer. Visit during the nighttime illuminations: the lights that envelop the houses create a magical atmosphere, perfect for taking unforgettable photos.
2. Sapporo and the Snow Festival
If you love snow, Sapporo is a must-see. The capital of the island of Hokkaido, this city is famous for its Yuki Matsuri, the Snow Festival, held in February. Here you can admire incredible ice and snow sculptures, as big as buildings, and enjoy winter activities such as skiing and snowboarding. After a day in the cold, nothing beats a steaming bowl of miso ramen, a local speciality.
3. Kyoto: Temples under the snow
Kyoto is fascinating in every season, but in winter it transforms into a dream place. Imagine the Kinkaku-ji (the Golden Pavilion) surrounded by sparkling snow or a walk along the bamboo path of Arashiyama immersed in a muffled silence. It is the perfect destination for those seeking romance and tranquillity, as well as splendid photographic views.
4. Hakuba: Winter Sports Paradise
Mountain lovers can’t miss Hakuba, a ski resort complex in the Japanese Alps. With over 200 slopes and breathtaking scenery, Hakuba offers the perfect balance between adrenaline and relaxation. And when the sun goes down, treat yourself to a soak in an outdoor onsen, surrounded by snow and steam: pure bliss.
5. Nikko: Spirituality and Nature
A few hours from Tokyo, Nikko is a combination of nature and culture. In winter, frozen waterfalls like Kegon and majestic temples like Toshogu, framed by snow, create a mystical atmosphere. After exploring, try yuba (soybean tofu), a local speciality that will warm your body and soul.
6. Kanazawa: between tradition and modernity
Known as the little Kyoto, Kanazawa is famous for its gardens and traditional neighbourhoods. In winter, Kenrokuen Garden, considered one of the most beautiful in Japan, is a marvel: snow-covered trees and soft lights create an almost surreal landscape. Don't miss the Omicho market, where you can taste fresh crab, a winter delicacy.
7. Kusatsu: Relax in the Hot Springs
Finally, for an experience that combines relaxation and tradition, head to Kusatsu, one of the most famous hot spring resorts in Japan. Here you can immerse yourself in the warm waters of the onsen while snowflakes fall around you. There is nothing more regenerating than a hot bath surrounded by winter nature.
8. Ginzan Onsen: A leap into the past
If you’re dreaming of a postcard-like winter experience, Ginzan Onsen is the perfect place. This small onsen village in Yamagata Prefecture seems frozen in time, with its historic wooden inns (ryokans) lit by lanterns, overlooking a river that flows through snow-covered streets. At night, the view is simply magical. Immersing yourself in the hot waters of the onsen while it snows outside is an experience you’ll never forget. Perfect for those seeking romance and relaxation away from the chaos of the city.
Why choose Japanese winter?
In Japan, winter is not just a season but a sensory experience. It is the taste of matcha sweets accompanied by a cup of hot tea, the sound of fresh snow under your feet, and the sight of cities lit up by thousands of Christmas lights. It is the warmth of traditions, such as the tea ceremony, and the wonder of discovering a side of Japan that few tourists see.
Whether you are looking for adventure, romance or relaxation, winter has something special for everyone. Pack your bags and let yourself be enchanted… why not travel with us? Your Japan Tour has great surprises in store! Click HERE for more information!
Case Study: Christmas as a Commercial Phenomenon: An Analysis of Japanese Success
The adoption of Christmas in Japan offers an interesting case study of how a culture can reinterpret a foreign holiday, turning it into an economic driver. The phenomenon is based on three main pillars:
1. Cultural adaptation and local storytelling
The success of Christmas in Japan is rooted in the ability to integrate Western symbols and traditions with local values and sensibilities. KFC fried chicken and Christmas cake are prime examples: both reinterpret the traditional Western Christmas meal, but in a form accessible and attractive to the Japanese public. These symbols embody nostalgia for the idea of post-war American prosperity, but at the same time satisfy the Japanese taste for attention to detail, aesthetics and conviviality.
2. Creating seasonal needs
Christmas in Japan is more than just a holiday; it’s a carefully orchestrated season of consumption. Peer pressure and the desire to participate in a shared atmosphere create a sense of urgency that drives sales. From KFC bucket reservations to personalized cakes, to couple gifts and romantic dates, everything is designed to create targeted demand.
3. The strategic use of experiences
A distinctive element of Christmas marketing in Japan is the creation of immersive experiences. Markets, spectacular lights and themed decorations are designed to engage the public and create memories. The experiential aspect amplifies the value of Christmas as a social event, attracting consumers of all ages and turning them into brand ambassadors through social media
The Economic Impact of Christmas in Japan
Although not an official holiday, Christmas is an event that generates a considerable economic impact. Some of the sectors that benefit the most include:
Restaurants: Chains like KFC are seeing impressive sales spikes, with Christmas being one of the most profitable weeks of the year.
Pastries and confectionery: Cake and dessert sales are hitting record highs, fueled by an industry that prides itself on quality and innovation.
Fashion and accessories: Christmas sales and date-related promotions are boosting sales of clothing, jewellery, and beauty products.
Domestic tourism: Christmas attractions, such as markets and lights, are driving many families and couples to travel within Japan, boosting local economies.
Criticisms and Future Prospects
Despite its commercial success, Christmas in Japan is not without its critics. Some observers believe that the excessive focus on consumerism may diminish the authenticity of the holiday. Furthermore, the emphasis on gifts and romantic dates may fuel social dynamics that exclude those who do not participate in the dominant Christmas narrative. However, the Japanese Christmas phenomenon continues to evolve, demonstrating an incredible ability to adapt. With the rise of e-commerce and a greater focus on sustainability, the future of Christmas in Japan could see an integration of tradition, technology and more conscious practices
Conclusion: A global case study
Christmas in Japan is a prime example of how holidays can be used as cultural and commercial marketing tools. Japan’s ability to transform a religious celebration into a secular, lighthearted, and wildly profitable event offers valuable lessons in creativity, adaptability, and branding strategies. For anyone working in marketing or studying the dynamics of cultural consumerism, the Japanese Christmas is a model worth exploring.
Tokyo and the crossroads: Not just Shibuya Scramble
Imagine being immersed in vibrant and dynamic Tokyo, a place where every corner holds a surprise and every street tells a story. Shibuya Crossing is perhaps the epicenter of this overwhelming energy, an iconic symbol immortalized in countless shots. Here, the imposing commercial buildings, the glittering advertising signs and the incessant stream of pedestrians create a unique, almost magical atmosphere. But if your desire is to explore lesser-known, equally fascinating corners, here are five intersections of Tokyo that will make you fall in love with this city even more.
Credits: Savvytokyo
Sukiyabashi Crossing
The first is the Sukiyabashi Crossing in Ginza, a true hidden gem that offers a similar visual and sensory experience to Shibuya. The white and orderly pedestrian lines, together with the vitality of Ginza Sony Park and Sukiyabashi Park, create a futuristic and vibrant atmosphere. But what really makes this intersection special is the majestic Tokyu Plaza Ginza, with its façade inspired by Edo Kiriko glass. Known as the "Gateway to Ginza", this place defines the elegance and luxury of Tokyo's shopping district.
Credits: A. Wee
Nissan Crossing
Continuing into the heart of Ginza, you will find yourself at the intersection of Seiko House Ginza. This spot evokes the glamour of New York's Fifth Avenue, with its glittering shop windows and refined architecture. Here, Japanese luxury is palpable: on the one hand, the sophisticated Seiko watches; on the other, Nissan's cutting-edge cars and the innovative Sony showroom. Every corner exudes elegance and craftsmanship of the highest standard.
Credits japantravel.navitime.com
Roppongi Crossing
Moving to Roppongi, we find an intersection that shines especially at night. The lights of the skyscrapers illuminate the sky, creating an enchanting atmosphere. Roppongi Crossing is crossed by the Metropolitan Expressway, an imposing structure that adds a touch of urban grandeur. The "Roppongi" signs on the freeway are an unmistakable landmark, a symbol of this lively and cosmopolitan neighbourhood. When in the area, don't miss the opportunity to visit one of the many trendy bars in Roppongi.
Credits B.Lucava
Kabukicho Crossing
Another unmissable intersection is Kabukicho in Shinjuku. Here, Godzilla's head poking out of the Toho Cinema provides a surreal and iconic scene. Kabukicho is the beating heart of Tokyo's nightlife, with its neon signs, restaurants and bars crowded with students and salarymen. This red-light district, with its mix of pop culture and lively energy, offers endless photo opportunities and a unique experience.
Credits J. Jenkin
Asakusa Crossing
Finally, we cannot forget Asakusa Crossing, which marks the entrance to Nakamise-dori and leads to the majestic Sensoji Temple. This is one of the most recognizable views of Tokyo, dominated by the Kaminarimon Gate with its imposing lantern. The atmosphere here is steeped in history and tradition, enriched by the rickshaws that await tourists at the entrance. Crossing the street, you will find the Asakusa Culture Tourist Information Center, designed by Kengo Kuma, where you can enjoy breathtaking views of the surrounding area.
These crossings represent the essence of Tokyo, a city that knows how to surprise and fascinate every corner. Get ready to discover the magic that lies in these urban wonders and be inspired by their unique beauty.
Lucky Red Announces the Opening of the Online Store Dedicated to Studio Ghibli
The day that all anime and Japanese culture fans have been waiting for has arrived: we are thrilled to announce the opening of the Lucky Shop, the online store where you can find products inspired by the most beloved films distributed by Lucky Red! And as the cherry on the cake, an entire section of the store will be dedicated to the magical world of Studio Ghibli!
The Magic of Studio Ghibli
Studio Ghibli is one of the most popular and globally celebrated film production companies, founded in 1985 by masters Hayao Miyazaki and Isao Takahata. Since their first feature film, 'Laputa: Castle in the Sky' (1986), they have captured the hearts of young and old alike with their enchanting stories and breathtaking animation.
What makes Studio Ghibli so special? Firstly, the attention to detail and impeccable craftsmanship that characterizes every single frame of their films. Films such as "My Neighbour Totoro", "Spirited Away" and "Princess Mononoke" are not just captivating tales, but true visual masterpieces that wonderfully combine fantasy, nature and humanity.
Their ability to create imaginary worlds inhabited by complex and fascinating characters has made Studio Ghibli a worldwide cultural phenomenon. Who has never dreamed of flying with Totoro, exploring enchanted worlds with Chihiro, or fighting for nature alongside Ashitaka?
The Arrival of the New Lucky Shop Online
And now, the news you've all been waiting for: finally, Studio Ghibli has opened its official online store thanks to Lucky Red! Yes, that's right, you can now bring a piece of the magical Ghibli world directly into your homes.
On Saturday 15 June, Lucky Red announced via its social accounts the opening of the Lucky Shop. From 15 to 22 June, a special promotion will be running: by entering the code LUCKY10 in the appropriate field during purchase, you will receive a 10% discount on all products. The promotion is nominal and each person will only be able to use it once, and will not include shipping costs.
Credits: luckyred.it
An Universe of Magical Products
In the new online store, you will find a wide range of products celebrating the legacy and creativity of Studio Ghibli. One section will be entirely dedicated to official Studio Ghibli products, allowing you to always carry with you the magic of the stories created by Hayao Miyazaki and Isao Takahata imported directly from Japan!
There will be collectable figures of your favourite characters, soft Totoro plush toys, accessories, stationery, and collectables. For true fans, the wonderful Steelbooks have unique illustrations and fine details that turn each piece into a work of art.
The store will also offer special editions of DVDs and Blu-rays, art books and soundtracks that will allow you to immerse yourself even further into the Ghibli universe. And for those who like to dress in style, there will be a selection of exclusive clothing and accessories that will make you feel part of the enchanted world every day.
Credits: luckyred.it
A Unique Shopping Experience
Browsing the new Lucky Shop will be an experience in itself. The site design reflects the beauty and simplicity typical of Studio Ghibli, with sections dedicated to each film and themed collections that will make it easy and fun to find the perfect gift for yourself or another fan of the Ghibli world.
In addition, the store promises to offer international shipping, so that no one is left behind, no matter where you are in the world. Imagine receiving a package that carries some of the magic and wonder of Studio Ghibli, ready to enrich your everyday life!
Credits: luckyred.it
The opening of the Lucky Shop will surely bring a huge “Totoro-like” smile to all fans: your next piece of magic is waiting for you!
Happy shopping!
Il più grande spettacolo di mapping del mondo si tiene a Shinjuku, ora con Godzilla
The Tokyo Metropolitan Government Building, or Tochō, is one of Shinjuku's most recognisable landmarks. Home to the Tokyo Metropolitan Government, completed in 1990 and designed by architect Kenzo Tange, this iconic building now serves as the backdrop for a projection mapping show and has been certified by Guinness World Records as the largest permanent display of its kind in the world!
Photo Credits: mainichi.jp
From sunset to about 9 pm, the building transforms into a huge canvas expressing a variety of art with light and sound. The shows follow a truly extensive calendar for every taste that varies between weekdays, weekends and holidays
On 27 April this year, the show “Godzilla: Attack on Tokyo!” debuted: a huge 100-metre Godzilla destroys Tochō and beyond! A real destructive attack on the metropolis!
Photo credits: japan-forward.com
Shinjuku was the backdrop for the epic battle between Godzilla and King Ghidorah in the 1991 movie, and this year, on the 70th anniversary of the first 1954 movie, Godzilla attacked the city's landmark!
We believe that being amazed watching such a show is a necessity! So everyone keep your eyes on it!
If you want to be kept up-to-date on the screening schedule and not miss anything, please visit tokyoprojectionmappingproject.jp
Travel with us
If you are also curious to see this incredible show, Japan Italy Bridge has just launched its exclusive “Your Japan”, a trip to Japan tailor-made for Italian tourists. This autumn, you will have the chance to go with us to Tokyo. An All Inclusive experience that will allow you to discover the beauties of the capital of Japan. Japan Italy Bridge will take care of everything, from booking flights and hotels to planning your travel plan. Furthermore, our guides will leave with you from Italy and will accompany you along the entire Japanese route.
So what are you waiting for? The time has come to pack your suitcase and travel with us!
Tokyo's Sailor Moon manholes are now installed in Azabu-Juban
The manhole covers dedicated to Sailor Moon arrive in Tokyo, a journey to be discovered, seen and photographed. In Japan, several cities decorate their manhole covers in creative and artistic ways. This practice, known as “manhole art” or “manhole covers”, has become increasingly popular in recent years as a form of artistic expression and tourist promotion. Each region often has its own distinctive designs, which may depict local landscapes, characteristic flora and fauna, cultural symbols or even famous anime and manga characters.
Photos: city.minato.tokyo.jp
Five illustrations dedicated to Sailor Moon have appeared in as many locations in Minato City, a district that has special significance for this famous and beloved series: Usagi (Sailor Moon's real name) lives and attends school in the Azabu-Juban district and several of the story's battle scenes take place there!
The official website of the town of Minato has published a map with the exact location of the colourful manhole covers:
Photos: city.minato.tokyo.jp
1 - Sailor Moon and Tuxedo Mask can be seen near the entrance to the main shopping street of Azabu-Juban.
2 - Sailor Guardians with a blue background can be found in front of the Minato Library, near Shiba Park
3 - The Sailor Guardians in kimono can be found near Toyo Eiwa Jogakuin Primary School
Photos: city.minato.tokyo.jp
4- The Sailor Guardians with a green background are located near Tokyo Tower, inside Shiba Park, in front of the water station.
5- The Sailor Guardians with a yellow background can be seen at the entrance to the Keio-Nakadori shopping street, a place that appears frequently in the anime!
Photos: city.minato.tokyo.jp
How about hunting down all five manhole covers while walking around Tokyo?