Japan's Morning Markets: A Journey Through Tradition and Authentic Flavors
In Japan, dawn not only marks the beginning of a new day, but also opens the doors to a unique cultural experience: the morning markets. These lively meeting places offer an authentic glimpse of daily life, where tradition, gastronomy and craftsmanship blend together in an engaging atmosphere.
Wajima: a Thousand Years of History and Crafts
In the heart of Ishikawa Prefecture, the Wajima Morning Market boasts over a thousand years of history. With around 340 stalls, it is renowned for the sale of local products and for the fine lacquer craftsmanship, known as Wajima-nuri. Walking through the streets of Kawai-cho, you can admire and purchase these works of art, evidence of a centuries-old tradition.
Shichiken: Authentic Flavors in a Historic Setting
In Ono, Fukui Prefecture, the Shichiken Market welcomes visitors with a selection of fresh agricultural products, offered directly by local farmers. The stalls wind along traditional streets dating back to the 16th century, creating an evocative atmosphere that invites you to discover the authentic flavors of the area.
Hida Takayama: Between Nature and Culture
In the picturesque setting of Takayama, Gifu Prefecture, the Miyagawa Morning Market takes place daily along the banks of the Miyagawa River. Here, visitors can find a wide range of local products, from fresh vegetables to artisanal creations, immersing themselves in an environment that reflects the authenticity of Japanese culture.
Discover Japan with our Premium Tour
Imagine immersing yourself in the tradition of Japan's morning markets and experiencing the fascinating contrast between old and new. With the Premium Tour of Your Japan Tour, you will explore the Golden Route, visiting iconic cities such as Tokyo, Kyoto, Osaka and Himeji, and discovering temples, futuristic neighborhoods and authentic glimpses of the country.
With our All Inclusive package, you will have transportation, accommodation and over 20 cultural experiences already included, for a carefree and emotionally rich trip.
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Japan and the Challenge of Overtourism: Between Charm and Sustainability
In recent years, Japan has experienced a real tourism boom, attracting millions of visitors fascinated by the perfect balance between tradition and modernity. From the historic temples of Kyoto to the bright neon lights of Shinjuku, the Land of the Rising Sun exerts an irresistible appeal. However, this popularity has also brought with it challenges: overtourism is putting a strain on some of the most iconic destinations, with repercussions on the daily lives of residents and the environment.
The Dark Side of Success
Imagine walking through the historic district of Gion, in Kyoto, hoping to savor the magic of a timeless place. But instead of a tranquil atmosphere, you find yourself immersed in an incessant crowd of tourists, cameras pointed at every corner, and even bans on taking photos to protect the privacy of geisha and maiko. This is not an isolated experience: places like Fushimi Inari, Tsukiji Market and Nara Deer Park have become destinations for hordes of visitors, often without awareness of local rules. Even nature is feeling the effects of this influx: Mount Fuji, the symbol of Japan, is suffering the impact of mass tourism with crowded trails, abandoned waste and increasing pressure on local ecosystems.
Countermeasures: A More Sustainable Japan
The Japanese government is working to find a balance between hospitality and sustainability. Some of the initiatives adopted include:
- Mandatory reservations and access restrictions: places like the famous Arashiyama Bamboo Grove trail or the Golden Pavilion are experimenting with daily visitor limits to preserve the site and improve the experience.
- Promoting alternative destinations: Instead of focusing only on the most famous destinations, Japan is encouraging tourism in lesser-known regions, such as the beautiful Tottori prefecture or the pristine Ogasawara Islands.
- Stricter rules for visitors: In Kyoto, the streets of Gion have become restricted traffic zones for tourists, while in Nara, warnings have been introduced to prevent deer from being irresponsibly overfed.
More Responsible Tourism: The Role of Each of You
The solution to overtourism does not only depend on the institutions, but also on you, the traveler. Here are some tips for enjoying Japan in a respectful way:
- Discover places less traveled: Japan is full of hidden gems! Try visiting less crowded cities such as Kanazawa, Takayama or Kurashiki.
- Follow local rules: learn about the rules of conduct, such as not photographing geisha without permission or respecting orderly lines on public transport.
- Travel in less crowded periods: Spring and autumn are spectacular, but consider exploring Japan in winter or late summer for a more authentic experience.
An Unforgettable and Mindful Journey
Japan deserves to be experienced with respect and curiosity. Each of you, with small conscious choices, can contribute to preserving the beauty and authenticity of this extraordinary country. The future of Japanese tourism does not only depend on government policies, but also on the sensitivity of those who visit it. If you want to immerse yourself in Japanese culture without damaging it, start with a simple promise: travel with respect and leave behind only wonder, not cumbersome footprints. Every visit to the land of the Rising Sun is an opportunity to be enchanted by its timeless beauty. Why not join us on a journey to discover not only its spirituality, but also its extraordinary duality between modernity and tradition?
With the Premium Tour of Your Japan Tour, you will live an exclusive experience along the Golden Route, exploring over 8 iconic cities including Tokyo, Kyoto, Osaka, Yokohama, Nara, Himeji and Nagoya. You will discover breathtaking landscapes, centuries-old temples and futuristic neighborhoods, immersing yourself in local customs and the most authentic gems of Japan. With our All Inclusive package, you won’t have to worry about anything: transportation, accommodations and over 20 cultural experiences are included, with the assistance of our experts for a stress-free and exciting trip.
Available summer dates: September 2, 2025 ~ September 16, 2025
Choose the perfect date for you and get ready to set off on an unforgettable adventure! Discover all the details here: Your Japan Tour
Discovering the three great variations of soba in Japan
Soba, the traditional buckwheat noodles, is one of the most iconic dishes of Japanese cuisine. Although it is widespread throughout the country, each region has developed its own variant, with unique characteristics that make it special. Here are three of the most famous versions that are worth trying during a trip to Japan!
1. Togakushi Soba – The mountain delicacy of Nagano
In the heart of the Japanese Alps, the Nagano region is renowned for the quality of its soba, especially that of Togakushi. This version stands out for its artisanal preparation and presentation: the noodles are served cold on a bamboo tray called “zaru”, accompanied by a soy-based sauce (tsuyu) and often enriched with grated daikon and wasabi. The purity of the mountain water used in the preparation contributes to giving it a fresh and refined flavor.
2. Izumo Soba – The Intense Flavor of Western Japan
Originating in Shimane Prefecture, Izumo soba has a firmer texture and bold flavor thanks to the use of whole buckwheat flour, which retains the grain’s dark color and natural aroma. A distinctive feature of this variety is its serving method: often presented in “warigo,” three small stacked containers, into which sauce and condiments are poured directly, creating a mix of flavors with every bite.
3. Wanko Soba – A Unique Iwate Food Experience
More than just a dish, Wanko soba is a culinary challenge. Unique to Iwate Prefecture, this specialty involves serving small portions of soba in individual bowls, which are continually refilled by the staff until the diner gives up. It’s a fun and interactive experience, perfect for those who want to challenge themselves while enjoying the authentic taste of this regional variety.
If you are a fan of Japanese cuisine, trying these three versions of soba is an unmissable opportunity to discover the gastronomic diversity of the country. Each region offers not only a unique flavor, but also a cultural experience that enriches every trip! You can take advantage of our proposals and offers by clicking HERE: Your Japan will make your mouth water!
Discovering Japan's Most Fascinating Temples
Japan is a land where the sacred intertwines with the everyday, and temples are the ultimate expression of this. Each structure tells centuries of history, mysticism and art, offering visitors a journey through time and spirit. Follow us as we discover 5 iconic temples, unmissable stops on our Your Japan Premium Tour!
1. Kinkaku-ji – The Golden Pavilion (Kyoto)
Hidden among lush gardens and ponds, Kinkaku-ji seems to have come out of a fairy tale. Its golden walls sparkle under the sun, creating a breathtaking reflection in the surrounding pond. Originally an aristocratic villa, it became a temple in the 14th century and has enchanted everyone who visits it ever since. A walk in its zen gardens gives a sense of peace and wonder.
2. Senso-ji – The beating heart of Asakusa (Tokyo)
In the heart of frenetic Tokyo, Senso-ji represents a spiritual oasis. This Buddhist temple, the oldest in the city, welcomes visitors with the majestic Kaminarimon gate and its giant red lantern. Crossing the lively Nakamise-dori, among stalls selling traditional sweets and souvenirs, you reach the main hall, where the statue of the goddess Kannon watches over the faithful. Here, tradition and modernity blend together in a unique atmosphere.
3. Fushimi Inari Taisha – The path of a thousand gates (Kyoto)
This famous Shinto shrine is known for its infinite red torii that snake up the mountain. Each gate was donated by companies and individuals as a sign of gratitude and good luck. Walking along the path, surrounded by soft light and the sounds of nature, is a mystical experience that seems to transport you to another dimension.
4. Todai-ji – The giant of Nara
This monumental temple houses the bronze statue of the Great Buddha, 15 meters high and among the most impressive in the world. Walking among its enormous wooden columns, admiring the majesty of the structure and meeting the sacred deer in the surrounding park is an unforgettable experience.
5. Kiyomizu-dera – The panoramic balcony over Kyoto
Famous for its imposing wooden terrace suspended on the hill, Kiyomizu-dera offers a spectacular view of the city. Built without the use of nails, this temple has a special energy, especially in spring with the cherry trees in bloom and in autumn when the leaves are tinged with red.
Travel with Your Japan
Every visit to the land of the Rising Sun is an opportunity to be enchanted by its timeless beauty. Why not join us on a journey to discover not only its spirituality, but also its extraordinary duality between modernity and tradition?
With the Premium Tour by Your Japan Tour, you will live an exclusive experience along the Golden Route, exploring over 8 iconic cities including Tokyo, Kyoto, Osaka, Yokohama, Nara, Himeji and Nagoya. You will discover breathtaking landscapes, centuries-old temples and futuristic districts, immersing yourself in local customs and the most authentic gems of Japan. Thanks to our All Inclusive package, you will not have to think about a thing: transport, accommodation and over 20 cultural experiences are included, with the assistance of our experts for a stress-free and emotion-filled trip.
Summer dates available:
June 26, 2025 ~ July 10, 2025
August 5, 2025 ~ August 21, 2025
eptember 2, 2025 ~ September 16, 2025
Choose the perfect date for you and get ready to embark on an unforgettable adventure! ✨
Discover all the details here:Your Japan Tour
Two Souls of Japan: The Cultural Contrasts Between Tokyo and Osaka
Japan, a land of fascinating contrasts, finds in the cities of Tokyo and Osaka two distinct souls that reflect the cultural richness of the country. These metropolises, while sharing common historical roots, offer unique experiences that highlight the regional diversity of the Land of the Rising Sun.
Lifestyle and atmosphere
Tokyo, the vibrant capital, is the beating heart of innovation and modernity. Its glittering skyscrapers, trendy neighborhoods and impeccable efficiency of public transportation embody the essence of a city in constant movement. Walking through Shinjuku or Shibuya, you feel a frenetic pace, symbolic of a society oriented towards progress.
In contrast, Osaka exudes a more relaxed and welcoming atmosphere. Known for the hospitality of its inhabitants, the city invites spontaneous and genuine interactions. Neighborhoods such as Namba and Dotonbori are bustling with life, offering a mix of tradition and modernity that fascinates and engages.
Culinary Culture
Gastronomy is a defining element that separates Tokyo from Osaka. Tokyo, with its vast array of Michelin-starred restaurants, offers fine dining ranging from sushi to tempura, satisfying the most demanding palates.
Osaka, on the other hand, is celebrated as the "kitchen of Japan." Dishes such as okonomiyaki and takoyaki are symbols of the local culture, representing a more casual but equally delicious cuisine. The philosophy of "kuidaore," or "eat until you burst," reflects the locals' love of good food and conviviality.
Dialect and Communication
Language differences further underscore the cultural contrasts between the two cities. In Tokyo, standard Japanese is predominantly spoken, while in Osaka, the Kansai-ben dialect is widespread. Different expressions and intonations not only enrich the language, but also influence social interactions, making each conversation a unique experience.
Traditions and Customs
Local traditions further highlight the differences between Tokyo and Osaka. For example, on escalators, in Tokyo people tend to stand on the left side, while in Osaka they prefer the right side. These small variations in daily habits reflect the different mentalities and histories of the two regions.

Tokyo and Osaka are two sides of the same coin, offering different but complementary cultural experiences. Exploring both cities allows you to immerse yourself in the nuances of Japan, appreciating its complexity and intrinsic beauty. With Your Japan Tour we want to take you to discover this double soul, click HEREfor all our travel proposals!
Discovering Expo Osaka 2025
Expo 2025 Osaka promises to be one of the most fascinating events in recent years, a global celebration that combines innovation, culture and sustainability. It will take place in the iconic Japanese city of Osaka, known for its overwhelming energy, amazing food and unique charm. Let's dive into this comprehensive guide to discover everything travelers need to know about Expo and the unforgettable experiences this extraordinary event has to offer!
Photo: Wikipedia Commons
The theme of Expo 2025: "Designing Future Society for Our Lives"
Expo 2025 Osaka revolves around an ambitious and visionary theme: "Designing the Society of the Future for Our Lives". This theme invites nations, organisations and individuals to reflect on how to build a more sustainable, inclusive and innovative society. The organisers focus on three main sub-themes:
- Health and Well-being
- Environmental Sustainability
- Creating Opportunities for All
The goal is to create a global dialogue to address universal challenges such as climate change, social equality and global health.
Where and When Will the Expo Be Held?
The Expo will be held from April 13 to October 13, 2025 on the artificial island of Yumeshima, in Osaka Bay. This innovative and futuristic location perfectly represents the spirit of the event, with large open spaces, cutting-edge pavilions and a particular focus on sustainability. Yumeshima, whose name means "Island of Dreams", was chosen not only for its strategic location but also for the possibility of transforming it into a hub of innovation and creativity.
Photo: Wikipedia Commons
What to Expect at the Expo
Expo 2025 will host over 150 countries and numerous international organizations, each with its own unique pavilion:
- Thematic Pavilions
The pavilions will be designed to inspire and engage visitors. There will be sections dedicated to emerging technologies, sustainable solutions and futuristic visions, all presented through interactive installations, artistic exhibitions and experiential activities. - Technological Innovations
Demonstrations of the world's most advanced technologies, such as artificial intelligence, robotics, renewable energy and biotechnology. The Expo will be a showcase of how these innovations can transform society and improve the quality of life. - Events and Shows
During the six months of the event, there will be concerts, artistic performances, workshops, and talk shows with global experts. Cultural festivals and traditions brought by the various participating countries will enrich the atmosphere. - Global Gastronomy
The Expo will also be a culinary journey like no other, with a wide range of booths and restaurants offering authentic dishes from around the world, alongside local Osaka cuisine, famous for specialties such as takoyaki and okonomiyaki.
Expo 2025 Osaka is not just an event, but a unique opportunity to be part of a global vision of the future. It is a celebration of human creativity, an invitation to reflect on what we can do together to build a better world.
Plan your trip with us today and prepare to have an extraordinary experience combining culture, innovation, and a pinch of Japanese magic! Your Japan takes you right to discover the Osaka Expo! With our All-inclusive options, you won't have to worry about a thing. Our tour leaders will take care of everything; all you have to do is pack your bags! Come and discover the available packages and discounts now HERE
The most beautiful winter destinations in Japan: a journey through snow, lights and tradition
Winter in Japan is not just a season, but a poem of slowly falling snow, temples wrapped in silence and lights that light up the cities. With its unique mix of enchanting landscapes and timeless traditions, the Land of the Rising Sun in this season offers experiences that warm the heart, despite the cold. If you dream of living a fairytale trip, here are some of the unmissable destinations for an unforgettable vacation:
1. Shirakawa-go: The Fairytale Village
Tucked away in the Japanese Alps, Shirakawa-go seems to have come straight out of a storybook. This historic village, a UNESCO World Heritage Site, is famous for its gassho-zukuri-style houses, with snow-covered sloping roofs that resemble hands clasped in prayer. Visit during the nighttime illuminations: the lights that envelop the houses create a magical atmosphere, perfect for taking unforgettable photos.
2. Sapporo and the Snow Festival
If you love snow, Sapporo is a must-see. The capital of the island of Hokkaido, this city is famous for its Yuki Matsuri, the Snow Festival, held in February. Here you can admire incredible ice and snow sculptures, as big as buildings, and enjoy winter activities such as skiing and snowboarding. After a day in the cold, nothing beats a steaming bowl of miso ramen, a local speciality.
3. Kyoto: Temples under the snow
Kyoto is fascinating in every season, but in winter it transforms into a dream place. Imagine the Kinkaku-ji (the Golden Pavilion) surrounded by sparkling snow or a walk along the bamboo path of Arashiyama immersed in a muffled silence. It is the perfect destination for those seeking romance and tranquillity, as well as splendid photographic views.
4. Hakuba: Winter Sports Paradise
Mountain lovers can’t miss Hakuba, a ski resort complex in the Japanese Alps. With over 200 slopes and breathtaking scenery, Hakuba offers the perfect balance between adrenaline and relaxation. And when the sun goes down, treat yourself to a soak in an outdoor onsen, surrounded by snow and steam: pure bliss.
5. Nikko: Spirituality and Nature
A few hours from Tokyo, Nikko is a combination of nature and culture. In winter, frozen waterfalls like Kegon and majestic temples like Toshogu, framed by snow, create a mystical atmosphere. After exploring, try yuba (soybean tofu), a local speciality that will warm your body and soul.
6. Kanazawa: between tradition and modernity
Known as the little Kyoto, Kanazawa is famous for its gardens and traditional neighbourhoods. In winter, Kenrokuen Garden, considered one of the most beautiful in Japan, is a marvel: snow-covered trees and soft lights create an almost surreal landscape. Don't miss the Omicho market, where you can taste fresh crab, a winter delicacy.
7. Kusatsu: Relax in the Hot Springs
Finally, for an experience that combines relaxation and tradition, head to Kusatsu, one of the most famous hot spring resorts in Japan. Here you can immerse yourself in the warm waters of the onsen while snowflakes fall around you. There is nothing more regenerating than a hot bath surrounded by winter nature.
8. Ginzan Onsen: A leap into the past
If you’re dreaming of a postcard-like winter experience, Ginzan Onsen is the perfect place. This small onsen village in Yamagata Prefecture seems frozen in time, with its historic wooden inns (ryokans) lit by lanterns, overlooking a river that flows through snow-covered streets. At night, the view is simply magical. Immersing yourself in the hot waters of the onsen while it snows outside is an experience you’ll never forget. Perfect for those seeking romance and relaxation away from the chaos of the city.
Why choose Japanese winter?
In Japan, winter is not just a season but a sensory experience. It is the taste of matcha sweets accompanied by a cup of hot tea, the sound of fresh snow under your feet, and the sight of cities lit up by thousands of Christmas lights. It is the warmth of traditions, such as the tea ceremony, and the wonder of discovering a side of Japan that few tourists see.
Whether you are looking for adventure, romance or relaxation, winter has something special for everyone. Pack your bags and let yourself be enchanted… why not travel with us? Your Japan Tour has great surprises in store! Click HERE for more information!
Tokyo and the crossroads: Not just Shibuya Scramble
Imagine being immersed in vibrant and dynamic Tokyo, a place where every corner holds a surprise and every street tells a story. Shibuya Crossing is perhaps the epicenter of this overwhelming energy, an iconic symbol immortalized in countless shots. Here, the imposing commercial buildings, the glittering advertising signs and the incessant stream of pedestrians create a unique, almost magical atmosphere. But if your desire is to explore lesser-known, equally fascinating corners, here are five intersections of Tokyo that will make you fall in love with this city even more.
Credits: Savvytokyo
Sukiyabashi Crossing
The first is the Sukiyabashi Crossing in Ginza, a true hidden gem that offers a similar visual and sensory experience to Shibuya. The white and orderly pedestrian lines, together with the vitality of Ginza Sony Park and Sukiyabashi Park, create a futuristic and vibrant atmosphere. But what really makes this intersection special is the majestic Tokyu Plaza Ginza, with its façade inspired by Edo Kiriko glass. Known as the "Gateway to Ginza", this place defines the elegance and luxury of Tokyo's shopping district.
Credits: A. Wee
Nissan Crossing
Continuing into the heart of Ginza, you will find yourself at the intersection of Seiko House Ginza. This spot evokes the glamour of New York's Fifth Avenue, with its glittering shop windows and refined architecture. Here, Japanese luxury is palpable: on the one hand, the sophisticated Seiko watches; on the other, Nissan's cutting-edge cars and the innovative Sony showroom. Every corner exudes elegance and craftsmanship of the highest standard.
Credits japantravel.navitime.com
Roppongi Crossing
Moving to Roppongi, we find an intersection that shines especially at night. The lights of the skyscrapers illuminate the sky, creating an enchanting atmosphere. Roppongi Crossing is crossed by the Metropolitan Expressway, an imposing structure that adds a touch of urban grandeur. The "Roppongi" signs on the freeway are an unmistakable landmark, a symbol of this lively and cosmopolitan neighbourhood. When in the area, don't miss the opportunity to visit one of the many trendy bars in Roppongi.
Credits B.Lucava
Kabukicho Crossing
Another unmissable intersection is Kabukicho in Shinjuku. Here, Godzilla's head poking out of the Toho Cinema provides a surreal and iconic scene. Kabukicho is the beating heart of Tokyo's nightlife, with its neon signs, restaurants and bars crowded with students and salarymen. This red-light district, with its mix of pop culture and lively energy, offers endless photo opportunities and a unique experience.
Credits J. Jenkin
Asakusa Crossing
Finally, we cannot forget Asakusa Crossing, which marks the entrance to Nakamise-dori and leads to the majestic Sensoji Temple. This is one of the most recognizable views of Tokyo, dominated by the Kaminarimon Gate with its imposing lantern. The atmosphere here is steeped in history and tradition, enriched by the rickshaws that await tourists at the entrance. Crossing the street, you will find the Asakusa Culture Tourist Information Center, designed by Kengo Kuma, where you can enjoy breathtaking views of the surrounding area.
These crossings represent the essence of Tokyo, a city that knows how to surprise and fascinate every corner. Get ready to discover the magic that lies in these urban wonders and be inspired by their unique beauty.