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Ginza: costosa, elegante e lussuosa

Situata a Chuō, Ginza (銀座) è la più famosa zona commerciale di Tokyo. Questo lussuoso distretto faceva parte dell’antico quartiere Kyobashi che, insieme a Nihonbashi e Kanda costituivano il nucleo di Shitamachi, il centro originario di Edo-Tokyo. Costruita su un’antica palude bonificata durante il XVI secolo, Ginza deve il suo nome (Silver Mint) all’istituzione di una zecca di monete d’argento (Silver Coin Mint) stabilitasi proprio su questo terreno nel 1612.

photo credit: wikimedia.org

Nel 1872 un devastante incendio distrusse gran parte dell’area ed il governo stabilì che la ricostruzione avrebbe dovuto impiegare mattoni a prova di fuoco per erigere i nuovi edifici e che le strade sarebbero dovute essere migliorate ed ingrandite, in grado di collegare la stazione di Shimbashi a Tsukiji. In questo modo Ginza potè essere designata come un “modello di modernizzazione”. Il design dell’intera zona fu affidato all’architetto irlandese Thomas Waters e così, l’anno successivo, sorse una lunga strada dello shopping in pieno stile occidentale con edifici in mattoni georgiani a due e tre piani che si espandeva dal ponte Shinbashi al ponte Kyōbashi.

Il costo elevato sia per l’acquisto che per la locazione di questi nuovi edifici però, impedì che venissero occupati permanentemente ed inoltre sorse il problema del clima: tali costruzioni non erano indicate per la condizione climatica di Tokyo. Un altro problema consisteva nel design decisamente contrastante con la tradizione giapponese e quindi non molto apprezzata dai visitatori, molto più interessati ad una cittadina in stile Edo e piuttosto che “simile a Broadway”, come la definì lo scritture inglese di guide turistiche Philip Terry.

Nonostante i problemi stilistici, Ginza riuscì a fiorire come simbolo di “civiltà ed illuminazione”, divenendo famosa per le sue ricche vetrine e, nel periodo tra le due guerre mondiali, si diffuse l’abitudine di “ammazzare il tempo a Ginza”. Con il tempo, la maggior parte degli edifici in stile europeo è scomparsa, tra i reduci vi è l’edificio Wakō con la sua iconica Torre dell’orologio Hattori, originariamente costruita da Kintarō Hattori, al cui interno si possono acquistare lussuosi oggetti d’oro.

photo credits: japantimes.co.jp

Shopping e non solo

Una tappa fondamentale per gli amanti dello shopping a Ginza è sicuramente il Ginza Six: Inaugurato nella primavera del 2017, è il più grande complesso commerciale del distretto. Oltre a numerosi piani di cosmetici e moda, vi sono piani dedicati ai cibi e l’interior design, una grande libreria Tsutaya specializzata in pubblicazioni d’arte, un piacevole giardino sul tetto e un teatro Noh nel seminterrato.

Non meno famoso è il negozio della catena di grandi magazzini Mitsukoshi aperto nel 1930 e la cui storia risale all’anno 1673, esso offre prodotti e servizi su dodici piani! Gli appassionati del marchio di abbigliamento Uniqlo troveranno soddisfazione nell’omonimo edificio di 12 piani i quali offrono la più vasta gamma di prodotti al mondo di questo brand.

Ginza però non è solo shopping sfrenato: se si ama il teatro Kabuki, il posto migliore è il Teatro Kabukiza. Imperdibile è un giro al Yurakucho Gado-shita Dining: uno dei punti di ristoro più interessanti di Tokyo che si trova sotto i binari del treno elevato a nord e a sud della stazione di Yurakucho (In giapponese: Gado-shita, ”sotto trave”). Decine di ristoranti sono integrati nel archi di mattoni al di sotto della linea Yamanote che si estendono per oltre 700m! Qui è possibile mangiare cibi tipici, o sorseggiare vini speciali nelle lussuose enoteche francesi.

photo credits: harv.world

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Ginza: expensive, elegant and luxurious

Located in Chuō, Ginza (銀座) is Tokyo’s most famous shopping area. This luxurious district was once part of the ancient Kyobashi district, which, together with Nihonbashi and Kanda, formed the core of Shitamachi, the original center of Edo-Tokyo. Built on an ancient reclaimed swamp during the 16th century, Ginza owes its name (Silver Mint) to the establishment of a silver coin mint (Silver Coin Mint) on this land in 1612.

photo credit: wikimedia.org

A devastating fire destroyed much of the area in 1872. Following this incident, the government decided that reconstruction was to use fireproof bricks to erect new buildings, and the roads should be improved and enlarged. At the same time, they should be able to connect Shimbashi station to Tsukiji. This new version of Ginza was designated as a “model of modernization” and the Irish architect Thomas Waters was given the responsibility of designing the area. In the following year, a long western-style shopping street rose with two- and three-storey Georgian brick buildings reaching from the Shinbashi bridge to the Kyōbashi bridge.

However, the high cost for both the purchase and the lease of these new buildings prevented their long-term occupations and at the same time, an issue regarding the climate arose; such buildings were not suitable for the weather conditions unique to Tokyo. To add to the issues, the design of this area contrasted with the traditional Japanese style, and as such it was not quite appreciated by visitors who were much more interested in an Edo-style town and rather than something “similar to Broadway”, as described in the words of the English tour guide writer, Philip Terry.

Despite stylistic problems, Ginza managed to flourish as a symbol of “civilization and enlightenment”, becoming famous for its rich shop windows. In the period between the two world wars, the habit of spending time and walking through Ginza, even with no purpose, grew very popular. As time passed, most of the European-style buildings have disappeared. Among those remaining is the Wakō building, originally built by Kintarō Hattori, with its iconic Hattori Clock Tower and its luxurious gold objects inside.

photo credits: japantimes.co.jp

Not only shopping

A key stop for shoppers in Ginza is definitely Ginza Six. Opened in the spring of 2017, it is the largest shopping complex in the district. In addition to numerous cosmetic and fashion floors, there are floors dedicated to food and interior design, a large Tsutaya bookstore specializing in art publications, a pleasant rooftop garden and a Noh theater in the basement.

No less famous is the store of the chain Mitsukoshi. While this store opened in 1930, its history dates back to 1673, when it was first established. It offers products and services on twelve floors. Fans of the brand Uniqlo will find satisfaction in this 12-storey building which offers the widest range of products in the world of this brand.

Ginza, however, is not just limited shopping. For Kabuki representations, the best place is found in this part of town. It is the Kabukiza Theater. Do not miss a trip to the Yurakucho Gado-shita Dining as well. It is one of Tokyo’s most interesting dining options, located under the sky train tracks, north and south of the Yurakucho station (In Japanese: Gado-shita, “under beam”). Dozens of restaurants are integrated into the brick arches below the Yamanote line which extend for over 700m. Here you can taste world-famous Japanese cuisine, or sip special wines in the luxurious French wine shops.

photo credits: harv.world

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Ginza: expensive, elegant and luxurious

Located in Chuō, Ginza (銀座) is Tokyo’s most famous shopping area. This luxurious district was once part of the ancient Kyobashi district, which, together with Nihonbashi and Kanda, formed the core of Shitamachi, the original center of Edo-Tokyo. Built on an ancient reclaimed swamp during the 16th century, Ginza owes its name (Silver Mint) to the establishment of a silver coin mint (Silver Coin Mint) on this land in 1612.

photo credit: wikimedia.org

A devastating fire destroyed much of the area in 1872. Following this incident, the government decided that reconstruction was to use fireproof bricks to erect new buildings, and the roads should be improved and enlarged. At the same time, they should be able to connect Shimbashi station to Tsukiji. This new version of Ginza was designated as a “model of modernization” and the Irish architect Thomas Waters was given the responsibility of designing the area. In the following year, a long western-style shopping street rose with two- and three-storey Georgian brick buildings reaching from the Shinbashi bridge to the Kyōbashi bridge.

However, the high cost for both the purchase and the lease of these new buildings prevented their long-term occupations and at the same time, an issue regarding the climate arose; such buildings were not suitable for the weather conditions unique to Tokyo. To add to the issues, the design of this area contrasted with the traditional Japanese style, and as such it was not quite appreciated by visitors who were much more interested in an Edo-style town and rather than something “similar to Broadway”, as described in the words of the English tour guide writer, Philip Terry.

Despite stylistic problems, Ginza managed to flourish as a symbol of “civilization and enlightenment”, becoming famous for its rich shop windows. In the period between the two world wars, the habit of spending time and walking through Ginza, even with no purpose, grew very popular. As time passed, most of the European-style buildings have disappeared. Among those remaining is the Wakō building, originally built by Kintarō Hattori, with its iconic Hattori Clock Tower and its luxurious gold objects inside.

photo credits: japantimes.co.jp

Not only shopping

A key stop for shoppers in Ginza is definitely Ginza Six. Opened in the spring of 2017, it is the largest shopping complex in the district. In addition to numerous cosmetic and fashion floors, there are floors dedicated to food and interior design, a large Tsutaya bookstore specializing in art publications, a pleasant rooftop garden and a Noh theater in the basement.

No less famous is the store of the chain Mitsukoshi. While this store opened in 1930, its history dates back to 1673, when it was first established. It offers products and services on twelve floors. Fans of the brand Uniqlo will find satisfaction in this 12-storey building which offers the widest range of products in the world of this brand.

Ginza, however, is not just limited shopping. For Kabuki representations, the best place is found in this part of town. It is the Kabukiza Theater. Do not miss a trip to the Yurakucho Gado-shita Dining as well. It is one of Tokyo’s most interesting dining options, located under the sky train tracks, north and south of the Yurakucho station (In Japanese: Gado-shita, “under beam”). Dozens of restaurants are integrated into the brick arches below the Yamanote line which extend for over 700m. Here you can taste world-famous Japanese cuisine, or sip special wines in the luxurious French wine shops.

photo credits: harv.world

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