Japan Culture: Harajuku Girls

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Harajuku Girls

harajuku girls, japan italy bridge, japan culture, japan tradition, cultura giapponese, tradizioni giapponesi

Harajuku girls – Delle Harajuku girls (原宿ガール Harajuku gāru) ne abbiamo sentito parlare almeno una volta tutti, se non altro per le melodie di Gwen Stefani. La cantante infatti, nel 2004 riuscì a scalare le classifiche internazionali con le sue hit rendendo celebre in tutto il mondo questo stile d’abbigliamento. Nonostante fosse molto strano per un occhio occidentale, il gruppo divenne un forte successo creando un vero e proprio impero. A seguito di ciò, si sono sviluppati veri e propri marchi come Harajuku Lovers, ormai celebre in tutta l’America. Non dimentichiamo il recente KuKu Harajuku, cartone animato ispirato alla band e alla moda. Nonostante Gwen Stefani sia riuscita ad imporsi nel mercato occidentale con il suo brand, non ne è l’ideatrice. Questo particolare look vede la sua nascita già da qualche anno prima per le strade della mai noiosa Tokyo.

harajuku girls, japan italy bridge, japan culture, japan tradition, cultura giapponese, tradizioni giapponesi

Originatosi nella seconda metà degli anni novanta, il termine Harajuku (原宿 Harajuku, “alloggio nel prato”) vede la sua nascita nell’omonima zona.
Shibuya, quartiere speciale di Tokyo dove è situata la stazione di Harajuku, è luogo noto per la creazione di nuove tendenze, mai banali ed estremamente in voga tra i giovani giapponesi. Questo è anche il quartiere con le più famose strade dedicate allo shopping. Le rinomate Omotesando e Takeshita, dedicate rispettivamente alle marche più note (Chanel, Dior, Louis Vuitton ecc) e allo stile giovanile ed alternativo. Quest’ultimo tende a mescolarsi con un intreccio di brand e stili, andando a creare qualcosa di sempre innovativo.

harajuku girls, japan italy bridge, japan culture, japan tradition, cultura giapponese, tradizioni giapponesi

L’Harajuku look fa parte della street fashion. Al suo interno è possibile trovare diversi sotto stili: gothic lolita, sweet lolita e decora per citarne solo alcuni. Nonostante essi vengano associati in prevalenza alle le ragazze in età adolescenziale, all’interno di questa cultura i ragazzi non ne sono esenti. Non è raro infatti trovare fra questi coloro che seguono uno stile più legato al punk giapponese.

Colori sgargianti, tessuti su diversi strati, Kimono tradizionali si mescolano con capi occidentali e accessori fuori dalle righe. Il tutto rende brillante il modo di imporsi in queste strade. Chi decide di seguire lo stile Harajuku, deve prepararsi alla costante corsa all’ultimo trend, poiché in Giappone tutto viene surclassato in un breve lasso di tempo.
È ammesso e concesso tutto nel look purché sia sempre un’espressione della propria individualità personale. Non c’è un modello preciso da seguire, non si deve essere la copia di qualcun altro. L’importante è esprimere il proprio modo di essere. Per questo motivo, più che una semplice moda diventa un vero e proprio stile di vita.

Photo credit: Tokyo FashionAmy in Wonderland

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Harajuku Girls

harajuku girls, japan italy bridge, japan culture, japan tradition, cultura giapponese, tradizioni giapponesi

Harajuku girls – We’ve heart about the Harajuku girls (原宿ガール Harajuku gāru) at least once, if not for Gwen Stefani’s melodies. The singer in 2004 managed to climb the international charts with this hit making this clothing style famous all over the world. Although it was very strange to a westerner’s eye, the group became a huge success creating a vast empire. As a result, real brands such as Harajuku Lovers were born and are now famous throughout America and the world. Let us not forget the recent KuKu Harajuku, cartoon inspired by the band and the fashion. Despite Gwen Stefani has managed to establish herself in the western market with this brand, she isn’t the creator. This particular look sees its birth some years before on the streets of the never boring Tokyo.

harajuku girls, japan italy bridge, japan culture, japan tradition, cultura giapponese, tradizioni giapponesi

Originated in the second half of the nineties, the term Harajuku (Harajuku 原宿, “accommodation in the meadow”) sees its birth in the homonymous area.
Shibuya, the special district of Tokyo where the Harajuku Station is situated, is a place known for the creation of new trends, never dull and extremely popular among the Japanese youth. This is also the district with the most famous shopping streets. The well know Omotesando and Takeshita, the first dedicated to the most famous brands (Chanel, Dior, Louis Vuitton, etc.) and the second to the youthful and alternative style. The latter tends to mingle with different brands and styles, creating something more innovative.

harajuku girls, japan italy bridge, japan culture, japan tradition, cultura giapponese, tradizioni giapponesi

The Harajuku look is part of the street fashion. You can find different sub styles: gothic lolita, sweet lolita and decora to name a few. Although they are associated mainly with the girls in adolescence, within this culture the boys are not exempt. It is not rare to find among them those who follow a look more tied to the Japanese punk style.

Bright colours, layering, traditional Kimonos mingle with western clothes and accessories outside the lines. All of this makes brilliant ways to establish itself in these streets. Those who decide to follow the Harajuku style, must prepare for the race at the last constant trend, because in Japan everything is outclassed in a short amount of time.
It is admitted and granted everything in a look as long as it is always an expression of your own personal individuality. There is not a precise model to follow, it should not be a copy of someone else. The important thing is to express your way of being. For this reason, more than just a fashion this becomes a real lifestyle.

Photo credit: Tokyo Fashion; Amy in Wonderland

[:ja]

Harajuku Girls

harajuku girls, japan italy bridge, japan culture, japan tradition, cultura giapponese, tradizioni giapponesi

Harajuku girls – We’ve heart about the Harajuku girls (原宿ガール Harajuku gāru) at least once, if not for Gwen Stefani’s melodies. The singer in 2004 managed to climb the international charts with this hit making this clothing style famous all over the world. Although it was very strange to a westerner’s eye, the group became a huge success creating a vast empire. As a result, real brands such as Harajuku Lovers were born and are now famous throughout America and the world. Let us not forget the recent KuKu Harajuku, cartoon inspired by the band and the fashion. Despite Gwen Stefani has managed to establish herself in the western market with this brand, she isn’t the creator. This particular look sees its birth some years before on the streets of the never boring Tokyo.

harajuku girls, japan italy bridge, japan culture, japan tradition, cultura giapponese, tradizioni giapponesi

Originated in the second half of the nineties, the term Harajuku (Harajuku 原宿, “accommodation in the meadow”) sees its birth in the homonymous area.
Shibuya, the special district of Tokyo where the Harajuku Station is situated, is a place known for the creation of new trends, never dull and extremely popular among the Japanese youth. This is also the district with the most famous shopping streets. The well know Omotesando and Takeshita, the first dedicated to the most famous brands (Chanel, Dior, Louis Vuitton, etc.) and the second to the youthful and alternative style. The latter tends to mingle with different brands and styles, creating something more innovative.

harajuku girls, japan italy bridge, japan culture, japan tradition, cultura giapponese, tradizioni giapponesi

The Harajuku look is part of the street fashion. You can find different sub styles: gothic lolita, sweet lolita and decora to name a few. Although they are associated mainly with the girls in adolescence, within this culture the boys are not exempt. It is not rare to find among them those who follow a look more tied to the Japanese punk style.

Bright colours, layering, traditional Kimonos mingle with western clothes and accessories outside the lines. All of this makes brilliant ways to establish itself in these streets. Those who decide to follow the Harajuku style, must prepare for the race at the last constant trend, because in Japan everything is outclassed in a short amount of time.
It is admitted and granted everything in a look as long as it is always an expression of your own personal individuality. There is not a precise model to follow, it should not be a copy of someone else. The important thing is to express your way of being. For this reason, more than just a fashion this becomes a real lifestyle.

Photo credit: Tokyo Fashion; Amy in Wonderland

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