Starting from start-ups to large companies, very often we tend to forget to approach the Japanese public and this is a mistake from the start. Why eliminate a slice of the market that represents the third world power in terms of consumers?

"Having a precise and structured content strategy is fundamental to create digital campaigns that are winning", this is the mantra but let's go and understand better what we are talking about!

We continue with our Business Focus column and today we are discussing the TikTok and Miki Matsubara case. Do you already know what we are talking about?

(Italiano) Continua la rubrica di Japan Italy Bridge per promuovere gli approfondimenti legati al mondo del Giappone, oggi parliamo di delle Tavolette Ema che troviamo in tutti i templi del Giappone.

Japan Italy Bridge promotes Japan and creates a real bridge between Japan and Italy and today we focus on Hiroshima.

(Italiano) Continua la rubrica di Japan Italy Bridge per promuovere gli approfondimenti legati al mondo del Giappone, oggi parliamo di Okinawa e il caso della popolazione ultra centenaria.

From October 14th to 15th of every year in Himeji is held the Nada no Kenka Matsuri (灘のけんか祭り) one of the biggest autumn festivals in Japan.

From October 14th to 15th of every year in Himeji is held the Nada no Kenka Matsuri (灘のけんか祭り) one of the biggest autumn festivals in Japan.

With the advent of COVID-19, many events have been cancelled all over the world, but the firefly festival in Japan doesn't stop and this year the luminous insects dance by themselves.

Italy, France, England, America and many other countries in the world offer a vast poetic production, but what is Japanese poetry like?

The Shinrin-yoku so loved by the Japanese is what we call "forest bathing" and can be healing and regenerating.

If we think of typical Japanese furniture, we immediately think of an iron teapot, also known as Nambu ironware.

One of Japan's most characteristic cities is Nara together with its deers and every year it is here that the Shikadamari takes place. But what exactly is this strange and unique phenomenon? What drives hundreds of deers to gather for an hour at this…

One of Japan's most characteristic cities is Nara together with its deers and every year it is here that the Shikadamari takes place. But what exactly is this strange and unique phenomenon? What drives hundreds of deers to gather for an hour at this…

"Have a break, have a Kit Kat" was the famous slogan of the world's most famous snack commercial. However, staying on simple chocolate after a few years is almost "boring". That's why the Japanese have invented several new flavors and associations…

Surely you have seen Maneki Neko, whether or not you are a fan of Japanese tradition. Shall we give this wonderful and lucky Japanese kitten special attention? Let's take a closer look at them.

"Ti Amo, I love you" How do you say that in Japanese? There are so many kinds of love, why should we express love only one way? The Japanese know a lot, they know that every kind of love needs a way to be expressed, a completely personal way.

"Have a break, have a Kit Kat" was the famous slogan of the world's most famous snack commercial. However, staying on simple chocolate after a few years is almost "boring". That's why the Japanese have invented several new flavors and associations…

Although things are starting to get better here in Italy, we continue our section on things to do in quarantine, and today we share with you how to build a mini Akihabara.

In the absence of things to do during the lockdown, today we share a new idea with you: create an edible zen garden in your kitchen!

In the absence of things to do during the lockdown, today we share a new idea with you: create an edible zen garden in your kitchen!

In the absence of things to do during the lockdown, today we share a new idea with you: create an edible zen garden in your kitchen!

The coronavirus pandemic and lockdown continue all over the world, but today we share with you the classics of Kabuki theater available online to spend time in quarantine.

There are many Japanese matsuri but today we decide to focus on Atsuta Matsuri, in the prefecture of Aichi. In the Chubu region, more precisely in Nagoya in the Aichi prefecture, if we enter the city, hidden among centuries-old cypresses, we will…

The new year has finally arrived and there are only a few months to go before the Tokyo 2020 Olympics.

(Italiano) Siamo nel 2020 ed è ufficialmente scoccata l’ora dell’anno del topo. Vi siete mai chiesti perchè in Giappone, allo scoccare di ogni nuovo anno, viene annunciato il nome di un animale? Ad esempio “l’anno del montone” o “l’anno del bue” e…

(Italiano) Il Giappone è famoso e attraente non solo per gli occhi dell'Italia ma anche in tutto il mondo e il lavoro di Akira Isogawa ne è un esempio. Con l'apertura del Giappone al mondo, i giapponesi hanno viaggiato e si sono trasferiti in…

2020 is finally here and like every year, Japan has elected the “Kanji of the year” and for 2019 the choice was very logical.

Let's continue our journey between Japan and Italy with another exhibition dedicated to Japan at MUDEC: Impressioni d'Oriente "Arte e collezionismo tra Europa e Giappone".

Let's continue our journey between Japan and Italy with another exhibition dedicated to Japan at MUDEC: Impressioni d'Oriente "Arte e collezionismo tra Europa e Giappone".

Between the period of the Kamakura shogunate (1185) and the Muromachi period (1336) the code of moral conduct known as Bushido took shape (武士道, the path of the warrior)

In ancient Japanese folklore, the Kitsunebi (狐火, foxfire) was a yōkai that, overnight, suddenly appeared as a glowing red-orange and sometimes blue light.

Shimazu Takahisa was born May 28, 1514, son of Shimazu Sagami no kami Tadayoshi, adopted by Shimazu Katsuhisa. He became the lord of Kagoshima after Katsuhisa's escape in 1526.

Every year, generally during a weekend in mid-September, the streets of Kishiwada, a small town near Osaka, are invaded by the fervor and euphoria for the Kishiwada Danjiri Matsuri (岸和田だんじ祭).

Kusunoki Masashige, (1294 - 4 July 1336) was born in Minato-gawa, province of Settsu, and was a 14th century samurai who fought for the Emperor Go-Daigo in the Genkō war.

Behind the sad story that unites these two cities, there is the great strength of a Nation that has always known how to rise back up. Hiroshima and Nagasaki are historical testimonies that we wanted to remind you of and that too often are considered…

Takeda Shingen (Takeda Harunobu December 1, 1521 - May 13, 1573), firstborn of warlord Takeda Nobutora, was born in the powerful Takeda clan.

In the endless world of yokai (supernatural creatures of the Japanese tradition), the figure of Yuki-Onna (雪女) stands out. Legendary snow woman, with her icy and lethal charm, embodies the terrible beauty of winter in the mountains of Japan.

Tanabata: on the seventh day of the seventh lunar month we celebrate one of the five gosekku (五節), the most important festivals of the year.

Sakamoto Ryōma (January 3, 1836 - December 10, 1867) is still recognized as one of the most important figures of the Tokugawa Shogunate and one of the greatest heroes of the Edo period.

From a benevolent creature to an evil one. This is the slow transformation of the Oni (鬼), the Japanese mythological creatures that we Westerners call "demons", "trolls" or "orcs".

If you are among those who love Studio Ghibli productions, then you are in the right place! Today we talk briefly about this fantastic world and a particular exhibition!

Exactly one month ahead of Prince Naruhito's accession to the throne, Chief Cabinet Secretary Yoshihide Suga announced the beginning of the new Era for Japan. Reiwa, formed by the kanji 令 (rei) "auspicious", "ordered" and 和 wa "harmony", "peace",…

Every year since 2005, between early days and mid-March, the streets of Den Den Town located between Ebisucho Station and Nihonbashi are closed to car traffic for the biggest cosplay event in all of Japan: the Nippombashi Street Festa…

In 1972, Riyoko Ikeda created what became the manga and, later, the most famous anime of all time: "Versailles no Bara" The Roses of Versailles, known in Italy as Lady Oscar. The talented mangaka, whose meticulous and elegant style has come to stand…

Traditional Japanese culture has always been characterized by a constant and loving observation of the natural world, its manifestations and its seasonal cycles. Therefore, the attention given to spring, the special moment when nature awakens in all…

One of Japan's most famous matsuri is the Wakakusa Yamayaki Matsuri held in the city of Nara on the fourth Saturday of January. The Yamayaki festival (burning mountain) comes from superstitions to calm the spirits of the dead at the Uguisuzuka Kofun…

I’ve been to Tokyo a few times now and one of my favourite spot in the whole city are the Imperial East Gardens in the Chiyoda area. whenever I’m in the city, I always find a moment (sometimes even more than one) to visit this amazing place, a green…

Tokugawa Ieyasu (徳川家康, Jan. 30, 1543 - June 1, 1616) was the founder and first shōgun of the Tokugawa shogunate, who effectively commanded the Battle of Sekigahara in Japan in the 1600s until the reconstruction of Meiji in 1868.

All the fans of Japan have heard of the Tsukiji Fish Market at least once. Tsukiji's wholesale fish market (in Japanese 築地市場, Tsukiji shijō) was the largest fish market in the world. It was in Tokyo, in the Tsukiji district, and it moved to the…

The Kanamara Matsuri (かなまら祭り) is often welcomed by foreigners as yet another quirk from Japan, but in fact, the origins of this festival are very old and they are related to Shinto religion. It all began in the Edo period, in 1603, when the town of…

We have seen them in many different anime: Rei Hino, the brave Sailor Mars from Bishōjo senshi Sērā Mūn, the mysterious Kikyō from Inuyasha, or the cheerful Hiiragi twins from Lucky Star. All these characters shared the same occupation: they were…

The Honen Matsuri is celebrated every year on March 15 throughout Japan. The most famous one takes place at the Tagata Jinja, in the small town of Komaki, outside Nagoya, with photos and videos available on the Internet. But in other parts of Japan,…

The roots of Buddhism in Japan are very deep and follow the history of the country itself, thus evolving together with it. In fact, Japanese Buddhism largely consists of the continuation or evolution of ancient schools of Chinese Buddhism. Some of…

Your name (original title: 君の名は。- Kimi no Na wa.) is the popular Japanese animated film directed by Makoto Shinkai and produced by CoMix Wave Films. Between 2016, year of the release, and 2017 it has become a big box-office hit not only in Japan but…

In Japanese “Merry Christmas” is translated as “Meri Kurisumasu”, written both in Hiragana (めりーくりすます) and in Katakana (メリークリスマス). Santa Claus, the chubby man dressed in red, is known as  Santa-san (サンタさん、サンタクロース), name imported directly from the…

There are many stories where unlucky lovers are separated by destiny that sometimes leads them to death together (Romeo and Juliet and Tristan and Isolde are the most famous). But none is like the story Botan Dōrō or The Peony lantern……

Until a few years ago, for ethnic cuisine enthusiasts, going to a Japanese restaurant strictly referred to taste Sushi: a dish made of raw fish and rice. This dish, with its colorful and evocative shapes, winks at the most fashionable diners (but…

The Ring is the fortunate American horror movie with Naomi Watson in the role of the protagonist that in 2002 haunted cinemas all around the world. Earning more than $250 million dollars at the box-office it revived a suffering genre giving the…

Probably, those who have a romantic vein suspended in an undefined past, would like to be like a beautiful porcelain doll. Maybe they would like to have lovely dresses that would rival those of Marie Antoinette ad go to a dreamy Tea Party. All this…

Uesugi Kenshin,( 上杉 謙信) "The Dragon of Echigo" , powerful war lord and brilliant strategist, wise administrator and man of honor. Many are the names he used in his intense life, many the battles and the enemies he fought. Among them Takeda Shingen…

In ancient Japan ‘women of pleasure’ were called Yūjo (遊女). This word identified their job and also marked the difference between common prostitutes and courtesans, also called Oiran (花魁). The figure of the Oiran is the one we will analyze in this…

The most representative and mysterious artistic figure of the 'Country of the rising sun' is the Geisha (芸者 "Person who embodies art"). She is often confused with the Maiko (舞妓 "Dancing girl") that is the apprentice and aspiring geisha. To become a…

A Kappa is a funny chimera, its true appearance is still unknown, a bit human a bit monkey-like. But most of the times it is depicted with the face of a tortoise with a yellow beak. From tortoises it borrowed the shell and the scaly skin with its…

Which are the most fascinating and feared creature of the darkness of all times? The answer is simple and obvious: the Vampires. In the common imaginary vampires have their origins in the inland Europe, but ...

This time we will talk about Shingeki no Kyoujin (進撃の巨人), translated in English as Attack on Titans, the revelation of this past few years. It's an action horror shōnen manga series already recognised as a cult among anime and manga fans.……

Oda Nobunaga is the son of Oda Nobuhide one of the daymio from the Owari province. When his father died in 1551, he started to go completely crazy taking the distance from the Oda clan allies, preferring his brother Nobuyuki. Even if he was…

If I tell you that her hairstyle is famous all around the world for its blonde pigtails tied up into cute Odango (lit. Meatballs) can you guess who I'm talking about? No? Her outfit is a mix between a school uniform and a sailor's one and it doesn't…

Clever, sly, with a beautiful fur the color of the Autumn leaves, a thick tail and a lovely face that makes them look like they are smiling. Foxes are in many cultures associated with slyness, but in Japan they have something more. In fact they have…

Harajuku girls - We've heart about the Harajuku girls (原宿ガール Harajuku gāru) at least once, if not for Gwen Stefani's melodies. The singer in 2004 managed to climb the international charts with this hit making this clothing style famous all over the…