Business Focus: E-commerce after the pandemic

The effects of the Coronavirus are still being felt, however, we are not talking about positive cases but about online presence and e-commerce. We continue our Business Focus features and today we are talking about how e-commerce platforms have influenced this 2020 and how they will influence our future.

The importance of e-commerce during and after the pandemic

Author: Erika 

During this 2020 we understood how extremely important it is to have an online presence, for any company, even more so for shops. Not only social media but above all e-commerce has also depopulated due to the pandemic. With the forced closure of shops, in fact, many businesses have found themselves having to run for cover and create an online presence very quickly.

The impact that the lockdown has had on the habits of us Italians, but also of the entire world population, is extremely evident. In fact, in recent months, e-commerce has become one of the main channels to buy essential products without having to leave home.

We can in fact see from the data how between February and March 2020 online sales in Italy grew significantly compared to the same period in 2019. The favourite moments for Italians to shop are during the weekend. Precisely because of the coronavirus epidemic (COVID-19), on 8 March online sales increased by 90% compared to the same period of the previous year.

e-commerce

Some data

According to the GfK Consumer Panel, almost 4 out of 10 Italian households made their first online purchases in March. While, from the beginning of the year to date, 2 million new online consumers have been registered in Italy (out of a total of 29 million).

Between February and March 2020, online sales in Italy grew significantly compared to the same period in 2019. In fact, compared to the first six months of 2019, the total amount was 700,000 new consumers.

According to a recent survey conducted by Ipsos on the impact of the Coronavirus pandemic on individuals' attitudes and behaviour, in Italy, 31% of respondents said that the frequency of buying goods online has increased. On the other hand, almost half of the respondents stated that their frequency of online purchases has not changed at all.

Thanks to the COVID-19 pandemic, online retail platforms experienced an unprecedented increase in global traffic between January 2020 and June 2020, even surpassing the Christmas holiday traffic peaks. Overall, retail websites generated nearly 22 billion visits in June 2020, compared to 16.07 billion global visits in January 2020.

e-commerce pandemia

In short, having an online shop is now an inevitable option for any business. Moreover, according to analysts, the online commerce sector is the one that will grow the most in the world economy, with an increase calculated up to +55%.

This is precisely the time to equip and invest in digital technologies and focus on digital transformation. Adapting your services to online sales is the smartest move to make at this moment in history.

The cornerstones of a perfect e-commerce

By now we already know that the online consumer is much more demanding and sometimes more suspicious than the classic customer who visits us in the shop. However, user satisfaction is one of the fundamental cornerstones of a good e-commerce. Reliability and quality of service, user-friendly interface and customer service are fundamental points.

In addition, there can be no lack of excellent communication and marketing management specific to an online shop. Japan Italy Bridge not only builds high-level e-commerce but also communicates your brand online on various platforms. In fact, SEO optimization for an e-commerce and brand awareness help to increase sales and the customer's perception of the brand itself.

In particular, communication and marketing are the highest obstacle to overcome but also the focal point for the scope of an e-commerce. Investing in professional translations and a team that follows the social and digital marketing part helps to position your brand on search engines.
What Japan Italy Bridge recommends is to create a multi-channel system that will lead you to a winning e-commerce and increase your sales and revenues. together with that, you may also discover markets that were previously cut out of your sales strategy.

e-commerce

This COVID experience has taught us that we must always be ready for change and differentiate our presence on offline and online platforms. The way we sale our products and the means with which we do this have drastically changed. Virtual retail market has received disruptive effects that no one would have imagined until recently. This has had a major impact on the economy and organisation of many companies. Nowadays it is in fact normal not only to receive take-away food at home, but also other types of materials.

After the experience of the pandemic, it has become crucial to have an online presence. If your company is interested in building an e-commerce or interfacing with the digital audience, you can contact us and find out about our offers.


TENOHA &|TASTE: Hiroshima Hakken

The super wanted HAKKEN menu is back to TENOHA Milano and this time we fly to Hiroshima! Are you ready to start your trip again in the most beautiful Japanese prefectures?

TENOHA & | TASTE: Hiroshima 広島

Author: SaiKaiAngel

Hiroshima is a prefecture known for "Peace" and is located in southwest Japan, between the inland sea of Seto and the Chugoku Mountains, characterized by the Mediterranean climate. Apart from its very important history that unfortunately we all sadly know, Hiroshima has two UNESCO World Heritage sites and many other historical places to visit, for example, the Itsukushima sanctuary in Miyajima, the Peace Park Memorial and the Dome of the A-bomb.

So TENOHA Milano decides to start the new trip in Japan with the HAKKEN menu right from Hiroshima, but let's see what it is all about.

Hakken Hiroshima, menu

HIROSHIMA TSUKEMEN | 広島つけ麺

Hiroshima Hakken

Japanese spaghetti with pork chashu, cabbage, spring onions and cucumber served with dashi broth and soy sauce. Vinegar and sesame are separate.
What is the name of this dish derived from? Tsukemen derives from "Tsukeru" which means dunking and "Men" which means noodles; in Hiroshima in particular, Tsukemen broth is seasoned with large amounts of shichimi pepper to make the broth super red and spicy.

When: Until 31 December, Monday - Friday at 12:00 - 15:00
Cost: 16 € (15 servings per day)

OKONOMIYAKI | 広島風お好み焼き

Hiroshima Hakken Hiroshima Hakken

Japanese spaghetti with pork bacon, cabbage and spring onions all served with okonomiyaki sauce.
Hiroshima style okonomiyaki is described as "food of the soul". Usually, to make okonomiyaki the ingredients are all mixed together, but Hiroshima’s okonomiyaki is different: all the ingredients are laid on top of each other, so completely different attention.

When: Until 31 December, Monday - Friday at 12:00 - 15:00
Cost: 16 € (15 servings per day)

Sponsored by JNTO Japanese National Tourist Board

TENOHA & | RAMEN

ONOMICHI RAMEN | 尾道ラーメン

Hiroshima Hakken Hiroshima Hakken

Ramen in soy fish broth, served with grilled chicken onions, onions, bamboo, nori seaweed and sesame

Onomichi Ramen is typical ramen from the prefecture of Hiroshima famous for its dashi with seafood from the sea of Setouchi. TENOHA is proud to present its Onomichi Ramen! Homemade Chashu Chicken called "Happy Chicken", which is bred stress-free and well cared for. In addition, the ramen is all handmade.
Come to TENOHA &| RAMEN to enjoy the Onomichi Ramen TENOHA version!

When: Until 31 December
Cost: 14 € (15 servings per day)

Sponsored by JNTO Japanese National Tourist Board

TENOHA & | SAKE

Not only delicious dishes but also unique sake for a really special tasting

Honshu ichi - Brasserie UmedaCo., Ltd.

Category】Junmai Ginjo
【Ingredients】Rice, Koji rice (Senbon Nishiki / Hiroshima product)
【Polishing ratio】60%
【Alcohol content】 16.8 °
【Glucose density】 1.8
【Acidity】1.7
【Sake Gradation】 +5
【Aroma】Sweet fruity aroma
【Pairing】Fish in general, chicken, sweets with strong flavor such as cheese cake
【Features】
A Junmai Ginjo Sake produced by Hiroshima Prefecture, preparing "Senbon Nishiki" rice with Hiroshima Ginjo yeast. It is characterized by the fruity aroma of Ginjo sake, slightly sweet taste. It can be enjoyed with fish and cheese dishes.

‘Zoka’ - Kamoizumi Shuzo Co., Ltd. 創業 1912年 founded in 1912
【Category】Junmai
【Ingredients】Rice, Koji, Water (Rice : Yamadanishiki/100% Higashiroshima )
【Polishing ratio】65%
【Alcohol content】16°
【Glucose density】2.0%
【Acidity】1.8
【Sake Gradation】±0
【Aroma】Sweet chestnut, with a strong smell of rice and wheat.
【Pairing】Boiled tofu, sweet with citrus fruits, marinated food.
【Features】
Junmai Daiginjo is made from "Yamada Nishiki" sake rice grown in a field located about 6 km north of the brewery, using Saijo underground water and the Hiroshima Mori technique. The delicate aroma and sweetness of the transparent and gentle rice harmonize perfectly with the fresh acidity. You can enjoy it cooled with a thin cup or glass of wine. Sake certified with Saijo JAPAN brand)

Itteki Nyukon - KamotsuruCo., Ltd.

【Category】Junmai Ginjoshu
【Ingredients】Rice, Koji rice(100% Hiroshima rice)
【Polishing ratio】60%
【Alcohol Gradation】15 - 16 °
【Glucose density】1.0
【Acidity】1.6
【Sake Gradation】+3
【Sweet】Aroma
【Pairing】Sauté of chicken, Gelée of white peaches
【Features】
This sake has as first material the rice suitable for its preparation. A slightly dry Junmai Ginjo sake that goes well with foods with the right acidity, good both cold and hot.

Sempuku Shinriki 【Nickname】Filled with happiness - Brasserie MiyakeCo., Ltd. Sempuku Shinriki

【Category】Saké Daiginjo
【Ingredients】Rice, Koji (Shinriki) rice
【Polishing ratio】 85%
【Alcohol content】 19.0 °
【Glucose density】 1.2
【Acidity】2.3
【Sake Gradation】 +5
【Aroma】Mature aroma, almond
【Pairing】Sukiyaki, Steak, Cheese, Chocolate
【Features】
Kamiriki rice, which is the origin of Chifuku, is 85% processed and is close to the processing speed of rice from the Meiji and Taisho eras. A bottle full of feelings for the preparation of sake, especially suitable for people who particularly care about Japanese sake.

Night Emperor - Fuji Shuzo

【Category】Junmai
【Ingredients】Rice, Hattan Nishiki Koji, Water
【Polishing ratio】65%
【Alcohol content】 15 °
【Glucose density】N/A
【Acidity】1.6
【Aroma】Moscato, walnuts
【Sake Gradation】 +9
【Pairing】Tartare, Lemon Grilled Chicken
【Features】
Night Emperor is a mixed Hachitan Nishiki based liqueur produced in Hiroshima Prefecture. Versatile liqueur easy to combine with any dish. Soft taste that takes advantage of the characteristics of fresh water preparation and keeps the alcohol content low while maintaining the taste of koji and rice. Good tasted both cold and hot.

Curious to try this Hiroshima Hakken?


TENOHA &|TASTE: Hiroshima Hakken

The TENOHA Milano delivery and take away is finally ready! The password is #TENOHAATHOME! Were you afraid to remain without imaginary traditional Japanese dishes?

TENOHA Milano opens at Take Away and Delivery

Author: SaiKaiAngel

Obviously, the best corner of Japan in Italy will not leave you alone and here is ready both the delivery and the TAKE AWAY of TENOHA Milano! 

TENOHA &| TASTE

tenoha take away

CHIRASHI SUSHI

Let's start with this speciality: a box of rice seasoned with vinegar and a dish of your choice:

KAISEN: Fish as the protagonist: salmon, amberjack, octopus, flying fish eggs, omelette, jackdaws, lotus roots in vinegar and dill.

UNAGI: the famous eel from TENOHA Milano grilled with mirin sauce, sake, soy sauce, omelette, jackdaws, pickled lotus roots and... wonderful edible flowers!

WAGYU: incredible but true, to delight us at this moment there is the much desired Wagyu! The best meat in the world at TENOHA Milano. We are talking about the sirloin of Wagyu A5 from Kagoshima grilled with dashi sauce and soy sauce, omelette, their roots in vinegar and still edible flowers.

TERIYAKI: could not miss the wonderful chicken in teriyaki sauce, with an omelette, broccoli, jackdaws and edible flowers.

TOFU: for those who want an all-vegetable version there is grilled and marinated tofu in soy sauce, garlic and ginger.

 

SPECIAL FROM HIROSHIMA

OKONOMIYAKI - The famous Japanese dish available for you, directly from Hiroshima! Japanese spaghetti, pork bacon, cabbage, spring onions and okonomiyaki sauce

In addition to all this, you can also find the rest of the TENOHA menu at this link for delivery.

For the Take Away you can call TENOHA directly, below you will find all contacts.

#TENOHAATHOME : Take Away | Tel. (+39) 02 8088 9868

OPENING HOURS:
Monday - Wednesday - Thursday - Friday

Lunch 12:00 - 15:00
Dinner 17:30 - 21:30
Saturday - Sunday
12:00 - 21:30 continuous time

*Closed Tuesday

TENOHA &| RAMEN

tenoha take away

Even TENOHA &| RAMEN is close to you, even at home and adheres to #TENOHAATHOME! The takeaway and delivery is ready for you with lots of news! In addition to the menu of TENOHA Ramen which you can consult here, there are other formulas not to be missed! Three absolutely new and always so much Japanese sets.

IZAKAYA APERITIVO SET

Asahi
Edamame
Karaage
Yaki Gyoza
OTSUMAMI TEMAKI

Cost 18 €

IZAKAYA RAMEN SET (SHOYU)

Asahi
Edamame
Karaage
Yaki Gyoza
SHOYU RAMEN

Cost 23 €

IZAKAYA RAMEN SET (MISO)

Asahi
Edamame
Karaage
Yaki Gyoza
MISO RAMEN

Cost 28 €

Japan Italy Bridge's advice about the TAKE AWAY menu and delivery : 3 of the best of TENOHA Ramen, tell us as always if you agree with us or your best are other dishes of the vast menu!

SHOYU RAMEN | 醤油ラーメン - Perhaps the most popular: ramen in chicken broth-based on soya, served with a slice of braised pork, spinach, marinated egg, bamboo, spring onions,
nori seaweed and soy sprouts

MISO RAMEN | 味噌ラーメン - a classic not to be missed: ramen in miso chicken broth, served with braised pork, marinated egg, spinach, bamboo, spring onions, carrots,
nori seaweed and soy sprouts

VEGAN | ビーガンラーメン - a speciality of our great chef Itakura: ramen in vegetable broth, sesame cream and soy milk served with fried tofu, bamboo, spring onions, fried sweet potatoes.

Plus you will always find the various wonderful POKÈ DON!

Don't miss the rest of the TENOHA menu at this delivery link. For the Take Away instead you can call directly to TENOHA, below you will find all the contacts:

ORDER NOW!

Tel. 02 8339 0042
TIMETABLE:
MON-WED - THU - FRI
Lunch
12:00 – 15:00
Dinner
17:30 – 21:30

Saturday - Sunday
12:00 - 21:30 continuous time

*Closed Tuesdays

Novità

"DIY RAMEN - Make your own ramen at home.
Our Chef Itakura will provide you with everything you need!

#TENOHAATHOME

TENOHA Milan is with you at all times, do not miss the opportunity to experience Japan at home with a few small steps! It will be a special moment for you and your whole family.


Business Focus: Social Media during and post the pandemic

Social media has long been an integral part of our lives, but it was during this global pandemic that we discovered how important this medium is.

The importance of social media in pandemic times

Author: Erika 

The COVID-19 pandemic has completely turned our lives upside down, not only in terms of health care but especially in our daily routine. If there is anything we have learned from this situation, it is that we must be prepared for whatever the future holds. No goal is realistic, but in our plans, we must try to get as close as possible to what will be the reality.

Many are wondering what the post-COVID-19 world will be like and finding an answer is not easy. But one thing is certain, we must be ready to change and adjust our marketing strategies at any time and digital seems to be the right way to do it.

In this article, we are going to see how COVID-19 has affected the use of social media by companies.

With social distancing, digital and social media have had an impact of considerable intensity. In fact, we have seen a boom not only in messaging and video calling apps, but also all those platforms that have allowed us to make digital events.

Both in our private and working lives, our daily lives have been touched and marked by a change in many habits. However, not all the consequences have been negative.

The famous digital transformation, which was at a standstill in Italy, has accelerated considerably as a result of this global situation. Driven by the impossibility of continuing with the old methods, even the most stubborn brands have surrendered to the digital evolution of communication.

Social marketing strategies are changing

Social media Pandemia

Marketing strategies have changed to adapt to new media and tools, but first and foremost the way companies communicate and relate to clients has changed.

In this pandemic period, the public has changed their needs and companies have had to learn how to relate in an advantageous way. This is why a lot of social media marketing has changed during the pandemic.

Spending much more time at home and bombarded by all this negative news, the public felt the need to feel connected to the world in some way. This is one of the fundamental aspects that has allowed companies to take advantage of the opportunities and offers related to digital transformation.

For those of us who are involved in marketing, you will have noticed that the publication times of the posts have been completely overturned. The COVID-19 has shuffled its cards around a lot, and if you used to prefer to post on socials on specific days during the lunch break, now this period has been extended to all weekdays. Instead, what we call "commuter time" has taken a back seat, so from 5 pm onwards socials are now less popular.

Whereas before the weekend was one of the worst times to publish, now post lockdown on the morning of the weekend has become one of the most sought-after moments.

Most viewed social media during the pandemic

With forced lockdown, TV programmes suspended, news monopolised by Coronavirus news, the public desperately needs entertainment. This has caused audiences to pour into social media, particularly Instagram, YouTube and TikTok in search of distraction. For this very reason, it has become even more crucial to publish at the right time.

The volume of messages sent and received has also changed. Although for some sectors there has been a decrease in the publication of posts, for other companies the volume has remained constant or even increased.

In fact, some companies increased the number of messages addressed to the public during the pandemic. For example, the entertainment sector has increased its social media activities to provide a distraction to citizens already destroyed by social distancing.

Other companies linked to the sport and tourism sectors have been particularly affected by the restriction or suspension of all activities. And it is precisely in these sectors where there has been a decline in communication. However, this was the wrong step to take. It may seem the most logical choice to cut communication-related funds in a time of crisis like this, but in reality, it is one of the most counterproductive gestures a company can make. But we will talk about this in one of our next articles.

Social media as a tool to connect people during the pandemic

Social media Pandemia Social media Pandemia

Since the beginning of 2020, we have seen how our lifestyle has changed completely by creating new rules for everyone.

In fact, many companies have found themselves having to recalibrate their strategy in light of what has happened. We have asked ourselves many times whether this content is suitable for the current situation, and many times we have found ourselves removing it. In a period like this where people are particularly sensitive to all kinds of messages, it is very important to control what is shared but even more important is to adapt to each situation.

Listening to your clients' requests and feelings and identifying their needs is fundamental nowadays in order to understand how to orient your strategy. The pandemic has created a general climate of terror and for this reason, the public is now looking for positive conversations. People have grown tired of negativity and all this concern about COVID19 and are looking for social distraction.

In March, the number of messages on the topic of helping others increased by 1.174%, culminating in 19.5 million messages during the month. In this period of insecurity, people are trying more than ever to connect and support each other. Social media has become the epicentre of this movement.

In SproutSocial's #BrandsGetReal 2019 survey #BrandsGetReal, it was found that 91% of respondents believe that social networks have the power to connect people, of which 78% would like brands to use social networks to bring them together. This sentiment became even stronger after the pandemic.

Being able to understand what your audience wants and show them that your company has understood this need is the best solution for good communication even in this strange 2020.


Business Focus: The weird world of Japanese web design

Have you ever wondered why Japanese web design is so different from that in the West?

The weird world of Japanese web design

Author: Erika 

Japan Italy Bridge offers services for companies and part of our job is to create websites. "What's new" you might say, yes because there are so many agencies like us, but what makes us different from the others? Well, we have the ability to adapt the Japanese style and visual to Western-style and vice versa.

It is very, very important for every company to have a website that represents their brand. However, it often happens that the style and design we use in Italy is not really suitable for the Japanese language and people.

web design giapponese

In fact, if we analyze even just visually the Japanese sites, the differences immediately jump out at us.

As we know, in most of the Western world, websites have a simple layout. In fact, compared to the early 2000s, we have replaced the myriad of links with relevant and concise content that quickly leads us to our goal.

However, there is also a different culture in Japan in terms of visual taste. In fact, some websites have changed very little since the early 2000s. In this respect, we can really see how different sites are overloaded with links and information. This is totally inconceivable for a Western eye, while it becomes the norm for a Japanese one.

Yahoo was one of the most popular search engines in Japan and still is for many homepages. However, as you can see from the photos, its design and layout have changed very little in the last 10 years.

web design giapponese web design giapponese

Another example is the homepage of Rakuten, the nation's largest online shopping centre.
Rakuten is the Amazon of Asia and every shopkeeper can customize their own page. This results in a large display of various images, banners and pop-ups on different pages that sometimes take a long time to scroll through.

Why is Japanese Web Design like this?

But here's the real question, why does web design in Japan have to follow these certain canons of style? The answer is simple. The majority of the Japanese people are older users who prefer to maintain the tradition. This also happens in the visual style of how websites are built and experienced.
This makes it complicated for companies to change to a style that we might call more international.

Moreover, most Japanese users use the internet via desktop and not mobile support. So even the biggest websites tend to keep the current design, also not to confuse the end-user.

Another reason why Japanese people prefer this style that we would call "old" is also because of their information culture. In fact, if you have ever been to Japan or seen some pictures of the country, you will have noticed that signs are omnipresent. The Japanese are bombarded with bright neon lights and signs that tell of shops, special offers, and occasions not to be missed. This also transpires on websites where the Japanese people prefer to have all the information immediately.

The LINE Case

When the LINE messaging app (the Japanese equivalent of Whatsapp) decided to change and simplify the layout of their homepage, the Japanese people did not take it very well. In fact, at that time, users went wild with one-star reviews and numerous requests to the company to change to the old design.

Change on the horizon

However, despite the preference for a more traditional approach, some young people in their 20s and 30s have stated that they prefer a more minimalist design.

web design giapponese

The Mercari case is in fact an example of this. We are in fact talking about a site that offers online auction services with a simple and user-friendly interface. In a short time, Mercari has taken over Yahoo Auctions, the most popular app in Japan for these services.

The history of this brand has shed light on the importance of a good UX layout, encouraging the Japanese to hire new designers on the verge of change.
Japanese companies will have to start adapting to a more modern design not only to be more attractive to a younger audience but also to become more competitive internationally.

If you liked this and our other articles, join our newsletter to receive exclusive updates and many new articles.


TENOHA & | DISCOVER: Designer Tenjikai 展示会 by Lorenzo Petrantoni

This time, TENOHA Milano proposes a very special exhibition, we are talking about the works of Lorenzo Petrantoni.

Designer Tenjikai 展示会 by Lorenzo Petrantoni @ TENOHA Milano

Author: SaiKaiAngel

Lorenzo Petrantoni Lorenzo Petrantoni

In this exhibition, Lorenzo Petrantoni, with his sophisticated technique of collage of images and words taken from 19th century books, gives life to new illustrations to celebrate the great names of Italian and Japanese design. Once again TENOHA Milano gives us the opportunity to experience Japan here in Italy.

Thanks to Lorenzo Petrantoni, we are able to experience works of great impact, such as covers of international magazines, advertising for prestigious brands, monumental installations, illustrations photocopied from books cut out and glued to compose the final collage. All his works are able to give new life and new meanings to images now forgotten in ancient volumes.

Exclusively you will have the chance to buy online one of the 50 selected works that will be sent directly to your home, you can do it by clicking this link:: https://shop.tenoha.it/collections/re-vision-by-lorenzo-petrantoni.

Lorenzo Petrantoni Lorenzo Petrantoni

Lorenzo Petrantoni now lives in Milan and is a member of the 59ème Demi Brigade de Ligne de Marengo. He was born in Genoa in 1970 and after studying graphic design in Milan, he worked as art director at Young & Rubicam in Paris.
 When the artist returned to Italy, he continued to collaborate with some of the largest communication agencies, and then dedicated himself completely to illustration. His illustrations are the result of a combination of nineteenth-century graphics and art, with images from old manuals and dictionaries from the nineteenth century that he collected during his travels. His illustrations, with their being unmistakable, give new life to words, events and characters of other times.
 Lorenzo Petrantoni, with his art, has created campaigns for prestigious brands, collaborated with international magazines and exhibited in numerous exhibitions around the world. Now is the moment of TENOHA Milan and you can experience this great artist and his very special art for a limited period of time. What are you waiting for? Don't miss this opportunity!

Details

When: from October 7 till the end of December, from 11:00 to 19:00.
Where: TENOHA & | DISCOVER - TENOHA MILANO — Via Vigevano, 18, 20144 Milano
Cost: free


TENOHA & | WORKSHOP: SHIBORI with Aki Takeshita

Another special workshop at TENOHA Milano, another piece of Japan available for us: the SHIBORI with Aki Takeshita! A small recap to remind you what SHIBORI is: thanks to this Japanese technique, we can create a work with our hands giving space to our imagination and why not? Show it off and live it!

Shibori workshop with Aki Takeshita @ TENOHA Milano

Author: SaiKaiAngel

shibori tenoha shibori tenoha

SHIBORI is an ancient Japanese technique that thanks to the binding and folding of the fabric with threads, elastics and pieces of wood, allows us to give life to real works of art, absolutely personal. Aki Takeshita will take us to the total discovery of SHIBORI to give space to our imagination and create new and personal ones.

Who is Aki Takeshita?

shibori tenoha shibori tenoha

He is an artist born in Kyoto in 1983 who graduated in Textile Design at Tama Art University in Tokyo and then specialized in Shibori thanks to many specialization courses. Since 2014 he is a freelancer between Tokyo and Milan, where he lives. Aki Takeshita now organizes dyeing course with this technique also in Milan.

shibori tenoha

Do you want to live another unique experience and feel like you are in Japan without taking the plane? Come and get to discover this technique! We are sure you will love it!

Details

When: October 10th
#1 turn 10:00 - 13:00
#2 turn 15:00 -18:00 (only if there are other requests)

Where: TENOHA & | WORK ℅ TENOHA MILANO — Via Vigevano, 18, 20144 Milano
Cost: 60 €
Seats: 10 max


Business Focus: Influencer Marketing in Japan, 5 things to know

We have all heard of Influencer Marketing but what are the differences in Japan?

Japan Italy Bridge offers services to companies in the field of Digital Marketing and events. Many Italian companies that have requested our promotion services towards the Japanese market, asked us what are the differences between the two countries regarding Influencer Marketing.

Influencer Marketing in Japan: 5 things to know

Author: Erika 

For those who do not know what Influencer Marketing is, we are talking about a branch of marketing that benefits from the use of bloggers and influencers with a specific target audience.

Nowadays, this strategy is one of the most effective methods in most markets, this also applies to the Japanese one. In fact, Influencer Marketing in Japan plays a big role but the rules are different than in Western countries.

Today we share with you 5 differences to help you understand better.

Influencer marketing in giappone

The language barrier

One of the aspects of Japanese social media and therefore also of Influencer Marketing is that everything must be done in their language. Unfortunately, Japan is ranked 49th among the 88 countries and regions in the ranking of English language study and knowledge. A lack of expertise when you think about how much Japanese use social media to get informed and communicate.

Because of this, classic global influencers such as Chiara Ferragni, Cameron Dallas and others are not as influential as they are in other countries accustomed to the English language. In fact, sometimes they are almost unknown even compared to local influencers with fewer followers.

This leads to a big dilemma for companies: to use local influencers or completely ignore the Japanese market? True, the Japanese market is now not as profitable as the Chinese one. However, Japan is ranked 3rd in the GDP world ranking and this is too important to completely ignore this country and its audience.

As said before, it is true, Japanese Influencers have fewer followers than global ones. However, precisely because they speak in a language closely related to the culture of the Rising Sun, this leads them to not have many followers in the rest of the world.
What we can understand from this data, however, is that in this case engagement becomes extremely important. In fact, Japanese influencers are extremely connected to their audience and the interactions far exceed those of the westerners one.

Japanese hashtags require a cultural background

When a company opens to the Japanese market, it must understand the uniqueness of this country and its culture. It is therefore important to work with correct hashtags and use them properly. This will lead us to find the target community that we can approach and get a return on our investment.

Influencers and micro-influencers can be found using hashtags. However, finding the correct Japanese hashtag is not so easy for those who do not speak the language and do not know the culture. Moreover, very often the most common hashtags are neologisms.

For example #インク沼 is a direct translation of "Bottomless Swamp of Ink". Apparently, this doesn't make any sense, except that "Bottomless swamp of something" is an internet slang used a lot by Japanese people to describe when someone is really passionate about something. However, if we take away the cultural background, this hashtag completely loses its meaning.

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photo credits: @v_sarasara, @tommy_notes_16 , @mizuki___iz

In addition, Japanese hashtags can often be very complicated for a Western eye to understand. This happens because of the three ways of writing the language, namely the mix of Kanji, Hiragana and Katakana.

So when we use Japanese hashtags, we have to be careful how they are written because the combination of the three ways can bring different meaning. In the language of internet, a hashtag written in a different way also brings different results on an audience level. In fact, this can affect the number of people we might reach.

Influencers in Japan are distributed on different platforms

Even in the West, it is rare that an influencer has the same strength on all the most popular social platforms. Many are popular only on Instagram, others only on Tik Tok or Twitter. This has even more effect in Japan with the presence of some specific platforms for Japanese culture. For example, we have NewsPicks that interfaces with a purely corporate audience. While note is a social dedicated entirely to the content creators such as stories, tutorials, news blogs and especially manga.

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The top Influencers and agencies

As it also happens in the West, many Japanese influencers are followed by some agencies when they start to become popular. At the moment, unfortunately, there are few influencers who work freelance. So, if you want to work with an influencer who belongs to an agency, you have to go through the agency itself.

All this has its pros and cons.

Pros.

  • Access to major influencers
  • You save time in finding the right influencer since agencies like ours cover this part of the work for you.
  • The agency negotiates contracts and fees

In this case, the work of the agency therefore becomes a benefit for the company that finds itself having a job tailored to its interests.

Cons.

  • Higher costs
  • Minor flexibility
  • Direct contacts of influencers remain private

Unfortunately, when using an agency you have to comply with the rules of the agency and these vary from agency to agency.

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photo credits: @watanabenaomi703 , @rolaofficial

Undisclosed paid posts

Japanese people are very strict when it comes to honesty and transparency. This severity is also applied in Influencer Marketing in Japan. In fact, when paid posts from influencers not reported as such, they tend to be ignored by the public and give a bad impression.

However, there are no direct laws governing the transparency of an Influencer-sponsored post in Japan. In addition, not all influencers are aware of the right way to communicate a partnership.

For a company, it is therefore very important to educate the chosen influencers and not to work randomly to get impressions.

In the West, we now have clear guidelines on the use of sponsorship through Influencer Marketing and these should also be used for collaborations with Japanese Influencers.

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