{"id":135348,"date":"2026-11-05T12:00:29","date_gmt":"2026-11-05T11:00:29","guid":{"rendered":"https:\/\/www.japanitalybridge.com\/?p=135348"},"modified":"2026-11-05T11:27:40","modified_gmt":"2026-11-05T10:27:40","slug":"case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini","status":"publish","type":"post","link":"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/","title":{"rendered":"Case Study: Lady Gaga \u00d7 FamilyMart: when a Pop Star works the counter at a konbini"},"content":{"rendered":"

A case study analyzed from an outside perspective, based on publicly available information.<\/span><\/i><\/p>\n

\"\"<\/p>\n

1. The idea and the objective<\/b><\/h3>\n

To mark its 45th anniversary, FamilyMart chose an unusual path. Instead of celebrating the milestone with a simple discount or a commemorative product, they placed Lady Gaga inside a store, featuring her as a shop assistant in their commercial. The stated goal: recruitment. Japanese <\/span>konbini<\/span><\/i> (convenience stores) face an ongoing labor shortage, and the idea was to position FamilyMart as a place where people genuinely want to work.<\/span><\/p>\n

2. What is visible from the outside<\/b><\/h3>\n

Without internal behind-the-scenes data, we focus strictly on public execution. The commercial was shot in a reconstructed store in black-and-white tones, with Gaga wearing an outfit inspired by the chain\u2019s new employee uniform.The content extended beyond the commercial itself: in-store FamilyMart TV screens broadcast exclusive footage where the singer discussed her work ethic and personal drive. The featured track is \u201cKillah\u201d from her album <\/span>Mayhem<\/span><\/i>.<\/span><\/p>\n

3. The challenge and how it was handled<\/b><\/h3>\n

The risk was clear: a global stadium pop star and a neighborhood convenience store seem worlds apart, making the threat of an artificial endorsement feel very real. The strategic choice was to do the exact opposite of what audiences expected. Gaga doesn’t just pose in front of a shelf, she works. Behind the register, among the aisles, holding a mop, bringing her signature theatricality into everyday retail tasks.<\/span><\/p>\n

4. The details that make the difference<\/b><\/h3>\n

Small elements ground the credibility of the operation: striped socks matching FamilyMart\u2019s signature colors, themed nails crafted by a Japanese nail artist, and lines delivered directly in Japanese. None of these elements are groundbreaking on their own. Together, they show that the artist fully respected the local cultural code.<\/span><\/p>\n

5. The response<\/b><\/h3>\n

The commercial gained widespread coverage across Japanese and international media. As there are no verified public metrics regarding hiring rates, sales figures, or ROI, we refrain from making speculative estimates.<\/span><\/p>\n

6. Key takeaway<\/b><\/h3>\n

The most successful localization neither dilutes an artist’s status nor forces a Western template: it finds the exact intersection where their identity meets a local daily ritual. Here, Gaga isn’t just “Gaga in a konbini”, she acts as a store clerk using the native visual language of Japanese convenience stores.<\/span><\/p>\n

One honest takeaway:<\/b> A significant portion of the exclusive content was broadcast solely on in-store screens. For audiences abroad, visibility relied almost entirely on fan-shared social media clips. For a brand aiming to resonate internationally, developing a dedicated content strategy for global fans might have served as a valuable addition.<\/span><\/p>\n

\ud835\uddea\ud835\uddee\ud835\ude01\ud835\uddf0\ud835\uddf5 \ud835\ude01\ud835\uddf5\ud835\uddf2 \ud835\uddfc\ud835\uddff\ud835\uddf6\ud835\uddf4\ud835\uddf6\ud835\uddfb\ud835\uddee\ud835\uddf9 \ud835\ude00\ud835\uddfd\ud835\uddfc\ud835\ude01:<\/b>https:\/\/www.youtube.com\/watch?v=H9fyGu7R9ck<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

To mark its 45th anniversary, FamilyMart chose an unusual path. Instead of celebrating the milestone with a simple discount or a commemorative product, they placed Lady Gaga inside a store<\/p>\n","protected":false},"author":4,"featured_media":135342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[102,107,199],"tags":[],"class_list":["post-135348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-japan-italy-en","category-business-focus-en","category-business"],"yoast_head":"\nCase Study: Lady Gaga \u00d7 FamilyMart: when a Pop Star works the counter at a konbini - Japan Italy Bridge<\/title>\n<meta name=\"description\" content=\"A case study analyzed from an outside perspective, based on publicly available information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Lady Gaga \u00d7 FamilyMart: when a Pop Star works the counter at a konbini - Japan Italy Bridge\" \/>\n<meta property=\"og:description\" content=\"A case study analyzed from an outside perspective, based on publicly available information.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/\" \/>\n<meta property=\"og:site_name\" content=\"Japan Italy Bridge\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/japanitalybridge\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-05T11:00:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/10\/LadyGagaxFamilyMart-DEFAULT-IMG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1450\" \/>\n\t<meta property=\"og:image:height\" content=\"966\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@japanitalybridg\" \/>\n<meta name=\"twitter:site\" content=\"@japanitalybridg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2026\\\/11\\\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2026\\\/11\\\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\\\/\"},\"author\":{\"name\":\"Sara\",\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/#\\\/schema\\\/person\\\/6053ca871b316547f8cd916ee85abce4\"},\"headline\":\"Case Study: Lady Gaga \u00d7 FamilyMart: when a Pop Star works the counter at a konbini\",\"datePublished\":\"2026-11-05T11:00:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2026\\\/11\\\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\\\/\"},\"wordCount\":452,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2026\\\/11\\\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.japanitalybridge.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/LadyGagaxFamilyMart-DEFAULT-IMG.png\",\"articleSection\":[\"Japan Italy\",\"Business Focus\",\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2026\\\/11\\\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2026\\\/11\\\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\\\/\",\"url\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2026\\\/11\\\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\\\/\",\"name\":\"Case Study: Lady Gaga \u00d7 FamilyMart: when a Pop Star works the counter at a konbini - Japan Italy Bridge\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2026\\\/11\\\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2026\\\/11\\\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.japanitalybridge.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/LadyGagaxFamilyMart-DEFAULT-IMG.png\",\"datePublished\":\"2026-11-05T11:00:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/#\\\/schema\\\/person\\\/6053ca871b316547f8cd916ee85abce4\"},\"description\":\"A case study analyzed from an outside perspective, based on publicly available information.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2026\\\/11\\\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2026\\\/11\\\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2026\\\/11\\\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.japanitalybridge.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/LadyGagaxFamilyMart-DEFAULT-IMG.png\",\"contentUrl\":\"https:\\\/\\\/www.japanitalybridge.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/LadyGagaxFamilyMart-DEFAULT-IMG.png\",\"width\":1450,\"height\":966},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2026\\\/11\\\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: Lady Gaga \u00d7 FamilyMart: when a Pop Star works the counter at a konbini\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/\",\"name\":\"Japan Italy Bridge\",\"description\":\"Digital communication, social media management and events company focusing between Japan and Italy in Milan\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/#\\\/schema\\\/person\\\/6053ca871b316547f8cd916ee85abce4\",\"name\":\"Sara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a8b2a62b94b6aa89a26034d7d4079efd60201ec78848de675aa65a46fed49400?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a8b2a62b94b6aa89a26034d7d4079efd60201ec78848de675aa65a46fed49400?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a8b2a62b94b6aa89a26034d7d4079efd60201ec78848de675aa65a46fed49400?s=96&d=mm&r=g\",\"caption\":\"Sara\"},\"sameAs\":[\"http:\\\/\\\/kamijoitalia.wordpress.com\",\"@sors_immanis\"],\"url\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/author\\\/sara\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study: Lady Gaga \u00d7 FamilyMart: when a Pop Star works the counter at a konbini - Japan Italy Bridge","description":"A case study analyzed from an outside perspective, based on publicly available information.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/","og_locale":"en_US","og_type":"article","og_title":"Case Study: Lady Gaga \u00d7 FamilyMart: when a Pop Star works the counter at a konbini - Japan Italy Bridge","og_description":"A case study analyzed from an outside perspective, based on publicly available information.","og_url":"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/","og_site_name":"Japan Italy Bridge","article_publisher":"https:\/\/www.facebook.com\/japanitalybridge\/","article_published_time":"2026-11-05T11:00:29+00:00","og_image":[{"width":1450,"height":966,"url":"https:\/\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/10\/LadyGagaxFamilyMart-DEFAULT-IMG.png","type":"image\/png"}],"author":"Sara","twitter_card":"summary_large_image","twitter_creator":"@japanitalybridg","twitter_site":"@japanitalybridg","twitter_misc":{"Written by":"Sara","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/#article","isPartOf":{"@id":"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/"},"author":{"name":"Sara","@id":"https:\/\/www.japanitalybridge.com\/en\/#\/schema\/person\/6053ca871b316547f8cd916ee85abce4"},"headline":"Case Study: Lady Gaga \u00d7 FamilyMart: when a Pop Star works the counter at a konbini","datePublished":"2026-11-05T11:00:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/"},"wordCount":452,"commentCount":0,"image":{"@id":"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/#primaryimage"},"thumbnailUrl":"https:\/\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/10\/LadyGagaxFamilyMart-DEFAULT-IMG.png","articleSection":["Japan Italy","Business Focus","Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/","url":"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/","name":"Case Study: Lady Gaga \u00d7 FamilyMart: when a Pop Star works the counter at a konbini - Japan Italy Bridge","isPartOf":{"@id":"https:\/\/www.japanitalybridge.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/#primaryimage"},"image":{"@id":"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/#primaryimage"},"thumbnailUrl":"https:\/\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/10\/LadyGagaxFamilyMart-DEFAULT-IMG.png","datePublished":"2026-11-05T11:00:29+00:00","author":{"@id":"https:\/\/www.japanitalybridge.com\/en\/#\/schema\/person\/6053ca871b316547f8cd916ee85abce4"},"description":"A case study analyzed from an outside perspective, based on publicly available information.","breadcrumb":{"@id":"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/#primaryimage","url":"https:\/\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/10\/LadyGagaxFamilyMart-DEFAULT-IMG.png","contentUrl":"https:\/\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/10\/LadyGagaxFamilyMart-DEFAULT-IMG.png","width":1450,"height":966},{"@type":"BreadcrumbList","@id":"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-when-a-pop-star-works-the-counter-at-a-konbini\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.japanitalybridge.com\/en\/"},{"@type":"ListItem","position":2,"name":"Case Study: Lady Gaga \u00d7 FamilyMart: when a Pop Star works the counter at a konbini"}]},{"@type":"WebSite","@id":"https:\/\/www.japanitalybridge.com\/en\/#website","url":"https:\/\/www.japanitalybridge.com\/en\/","name":"Japan Italy Bridge","description":"Digital communication, social media management and events company focusing between Japan and Italy in Milan","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.japanitalybridge.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.japanitalybridge.com\/en\/#\/schema\/person\/6053ca871b316547f8cd916ee85abce4","name":"Sara","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a8b2a62b94b6aa89a26034d7d4079efd60201ec78848de675aa65a46fed49400?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a8b2a62b94b6aa89a26034d7d4079efd60201ec78848de675aa65a46fed49400?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a8b2a62b94b6aa89a26034d7d4079efd60201ec78848de675aa65a46fed49400?s=96&d=mm&r=g","caption":"Sara"},"sameAs":["http:\/\/kamijoitalia.wordpress.com","@sors_immanis"],"url":"https:\/\/www.japanitalybridge.com\/en\/author\/sara\/"}]}},"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8aD6X-zd2","jetpack-related-posts":[{"id":135340,"url":"https:\/\/www.japanitalybridge.com\/en\/2026\/11\/case-study-lady-gaga-x-familymart-quando-una-popstar-lavora-al-banco-di-un-konbini\/","url_meta":{"origin":135348,"position":0},"title":"Case Study: Lady Gaga \u00d7 FamilyMart: quando una popstar lavora al banco di un konbini","author":"Sara","date":"5th November 2026","format":false,"excerpt":"Per celebrare il suo 45\u00b0 anniversario, FamilyMart ha scelto una strada insolita. Invece di festeggiare il traguardo con un semplice sconto o un prodotto commemorativo, ha portato Lady Gaga all'interno di un negozio","rel":"","context":"In "Japan Italy"","block_context":{"text":"Japan Italy","link":"https:\/\/www.japanitalybridge.com\/category\/japan-italy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/10\/LadyGagaxFamilyMart-DEFAULT-IMG.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/10\/LadyGagaxFamilyMart-DEFAULT-IMG.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/10\/LadyGagaxFamilyMart-DEFAULT-IMG.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/10\/LadyGagaxFamilyMart-DEFAULT-IMG.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/10\/LadyGagaxFamilyMart-DEFAULT-IMG.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/10\/LadyGagaxFamilyMart-DEFAULT-IMG.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":135014,"url":"https:\/\/www.japanitalybridge.com\/en\/2026\/06\/guide-to-7-eleven-in-japan-history-secrets-and-5-must-try-foods\/","url_meta":{"origin":135348,"position":1},"title":"Guide to 7-Eleven in Japan: History, Secrets, and 5 Must-Try Foods","author":"Sara","date":"18th June 2026","format":false,"excerpt":"If there is one place that defines daily life in Japan, it\u2019s the konbini. And if there is an undisputed king among Japanese convenience stores, it is definitely 7-Eleven.","rel":"","context":"In "Japan Travel"","block_context":{"text":"Japan Travel","link":"https:\/\/www.japanitalybridge.com\/en\/category\/japan-travel-en\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/06\/7-eleven-DEFAULT-IMG.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/06\/7-eleven-DEFAULT-IMG.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/06\/7-eleven-DEFAULT-IMG.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/06\/7-eleven-DEFAULT-IMG.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/06\/7-eleven-DEFAULT-IMG.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":135027,"url":"https:\/\/www.japanitalybridge.com\/en\/2026\/06\/the-month-of-tsuyu-how-to-survive-and-fall-in-love-with-japans-rainy-season\/","url_meta":{"origin":135348,"position":2},"title":"The Month of Tsuyu: How to Survive (and Fall in Love with) Japan’s Rainy Season","author":"Sara","date":"25th June 2026","format":false,"excerpt":"When planning a trip to Japan, June is often approached with a bit of anxiety. The reason? It is the month of Tsuyu","rel":"","context":"In "Japan Travel"","block_context":{"text":"Japan Travel","link":"https:\/\/www.japanitalybridge.com\/en\/category\/japan-travel-en\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/06\/Tsuyu-JIB-DEFAULT-IMG.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/06\/Tsuyu-JIB-DEFAULT-IMG.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/06\/Tsuyu-JIB-DEFAULT-IMG.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/06\/Tsuyu-JIB-DEFAULT-IMG.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/06\/Tsuyu-JIB-DEFAULT-IMG.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":134973,"url":"https:\/\/www.japanitalybridge.com\/en\/2026\/06\/the-vegan-and-gluten-free-boom-in-tokyo-the-japan-you-didnt-expect\/","url_meta":{"origin":135348,"position":3},"title":"The Vegan and Gluten-Free Boom in Tokyo: The Japan You Didn’t Expect","author":"Sara","date":"4th June 2026","format":false,"excerpt":"For years, traveling to Japan as a vegan or celiac was considered a feat for true heroes. Between dashi (the omnipresent fish broth) and soy sauce (which contains wheat), the fear of going hungry or misordering has held many travelers back. But something extraordinary is happening in Tokyo.","rel":"","context":"In "Japan Travel"","block_context":{"text":"Japan Travel","link":"https:\/\/www.japanitalybridge.com\/en\/category\/japan-travel-en\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/05\/JIB-DEFAULT-IMG.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/05\/JIB-DEFAULT-IMG.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/05\/JIB-DEFAULT-IMG.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/05\/JIB-DEFAULT-IMG.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/05\/JIB-DEFAULT-IMG.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":132378,"url":"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/case-study-minisos-success-and-focus-on-the-japanese-market\/","url_meta":{"origin":135348,"position":4},"title":"Case Study: MINISO’s Success and Focus on the Japanese Market","author":"Sara","date":"31st January 2025","format":false,"excerpt":"In 2013, while on vacation in Japan with his family, Jack Ye discovered a business model that would transform global retail.","rel":"","context":"In "Japan Italy"","block_context":{"text":"Japan Italy","link":"https:\/\/www.japanitalybridge.com\/en\/category\/japan-italy-en\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2025\/01\/MINISO-JIB-DEFAULT-IMG.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2025\/01\/MINISO-JIB-DEFAULT-IMG.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2025\/01\/MINISO-JIB-DEFAULT-IMG.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2025\/01\/MINISO-JIB-DEFAULT-IMG.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2025\/01\/MINISO-JIB-DEFAULT-IMG.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":134227,"url":"https:\/\/www.japanitalybridge.com\/en\/2025\/10\/chiikawa-from-twitter-doodles-to-global-pop-icons-a-case-study-of-unexpected-success\/","url_meta":{"origin":135348,"position":5},"title":"Chiikawa: From Twitter Doodles to Global Pop Icons, a Case Study of Unexpected Success","author":"Sara","date":"30th October 2025","format":false,"excerpt":"Small, cute, and irresistibly charming: Chiikawa, born from the delicate strokes of Japanese artist Nagano, have become one of Japan\u2019s most surprising pop culture phenomena.","rel":"","context":"In "Business Focus"","block_context":{"text":"Business Focus","link":"https:\/\/www.japanitalybridge.com\/en\/category\/japan-italy-en\/business-focus-en\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2025\/10\/Chiikawa-JIB-DEFAULT-IMG.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2025\/10\/Chiikawa-JIB-DEFAULT-IMG.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2025\/10\/Chiikawa-JIB-DEFAULT-IMG.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2025\/10\/Chiikawa-JIB-DEFAULT-IMG.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2025\/10\/Chiikawa-JIB-DEFAULT-IMG.png?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_likes_enabled":true,"jetpack_featured_media_url":"https:\/\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2026\/10\/LadyGagaxFamilyMart-DEFAULT-IMG.png","_links":{"self":[{"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/posts\/135348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/comments?post=135348"}],"version-history":[{"count":2,"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/posts\/135348\/revisions"}],"predecessor-version":[{"id":135353,"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/posts\/135348\/revisions\/135353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/media\/135342"}],"wp:attachment":[{"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/media?parent=135348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/categories?post=135348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/tags?post=135348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}