{"id":132191,"date":"2025-01-03T12:00:16","date_gmt":"2025-01-03T11:00:16","guid":{"rendered":"https:\/\/www.japanitalybridge.com\/?p=132191"},"modified":"2024-12-30T09:37:31","modified_gmt":"2024-12-30T08:37:31","slug":"yokai-a-bridge-between-the-visible-and-invisible-worlds","status":"publish","type":"post","link":"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/","title":{"rendered":"Y\u014dkai: A bridge between the visible and invisible worlds"},"content":{"rendered":"

Y\u014dkai, fascinating figures of Japanese tradition, represent a theme of great cultural relevance, exerting a profound and often unexpected influence on daily life and the collective imagination<\/p>\n

Y\u014dkai are often represented as frightening beings, but sometimes also funny or even benevolent. The term \u201cY\u014dkai\u201d (\u5996\u602a) can be translated as \u201cmonster\u201d, \u201cspirit\u201d or \u201cdemon\u201d, and their variety is enormous: from ghosts to monsters, from the forces of nature to magical entities. Japanese culture has always seen them as beings that can influence daily life, bringing curses and blessings or simply manifesting themselves to test humanity. One peculiarity that represents them the most is precisely this duality and contrast, which we often find in Japanese tradition and why not, even looking around in the Land of the Rising Sun.<\/p>\n

\"\"
\nPhoto: https:\/\/upload.wikimedia.org\/wikipedia\/commons\/d\/d5\/Suushi_Yuki-onna.jpg<\/a><\/p>\n

Some of the most famous Y\u014dkai include Oni, a demon often depicted with horns and red or blue skin; Kappa, a water creature with a head containing water, whose strength depends on keeping that water source intact; Yuki Onna, or “Snow Woman,” depicted as a beautiful woman with long black hair and snow-pale skin; Kitsune, a legendary fox capable of transforming into a woman and often associated with Inari, the deity of fertility, laughter, and prosperity. There are also less threatening Y\u014dkai, such as the Tanuki, a raccoon dog that, through its transformations, can be both mischievous and playful.<\/p>\n

\"\"
\nPhoto: https:\/\/upload.wikimedia.org\/wikipedia\/commons\/b\/b1\/SekienNureonna.jpg<\/a><\/p>\n

Japanese tradition attributes a didactic function to these spirits\/demons: their stories often served to teach moral lessons or to explain unknown natural phenomena. Furthermore, over the centuries, Y\u014dkai have taken on new forms, adapting to contemporary popular culture, and becoming protagonists of manga, anime and video games. Today, these creatures continue to embody the link between past and present, offering a unique look at the richness of Japanese mythology and its impact on modern society. Their presence in the collective imagination not only keeps a thousand-year-old tradition alive but also guarantees its constant evolution and reinterpretation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Y\u014dkai, fascinating figures of Japanese tradition, represent a theme of great cultural relevance<\/p>\n","protected":false},"author":3,"featured_media":132189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[102,113],"tags":[],"class_list":["post-132191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-japan-italy-en","category-japanese-folklore-en"],"yoast_head":"\nY\u014dkai: A bridge between the visible and invisible worlds - Japan Italy Bridge<\/title>\n<meta name=\"description\" content=\"Y\u014dkai, fascinating figures of Japanese tradition, represent a theme of great cultural relevance\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Y\u014dkai: A bridge between the visible and invisible worlds - Japan Italy Bridge\" \/>\n<meta property=\"og:description\" content=\"Y\u014dkai, fascinating figures of Japanese tradition, represent a theme of great cultural relevance\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/\" \/>\n<meta property=\"og:site_name\" content=\"Japan Italy Bridge\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/japanitalybridge\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-03T11:00:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2024\/12\/YOKAI-JIB-DEFAULT-IMG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SaiKaiAngel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@japanitalybridg\" \/>\n<meta name=\"twitter:site\" content=\"@japanitalybridg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SaiKaiAngel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2025\\\/01\\\/yokai-a-bridge-between-the-visible-and-invisible-worlds\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2025\\\/01\\\/yokai-a-bridge-between-the-visible-and-invisible-worlds\\\/\"},\"author\":{\"name\":\"SaiKaiAngel\",\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/#\\\/schema\\\/person\\\/b76f0be87b1de963befac9d619bf00b9\"},\"headline\":\"Y\u014dkai: A bridge between the visible and invisible worlds\",\"datePublished\":\"2025-01-03T11:00:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2025\\\/01\\\/yokai-a-bridge-between-the-visible-and-invisible-worlds\\\/\"},\"wordCount\":361,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2025\\\/01\\\/yokai-a-bridge-between-the-visible-and-invisible-worlds\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.japanitalybridge.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/YOKAI-JIB-DEFAULT-IMG.png\",\"articleSection\":[\"Japan Italy\",\"Japanese Folklore\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2025\\\/01\\\/yokai-a-bridge-between-the-visible-and-invisible-worlds\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2025\\\/01\\\/yokai-a-bridge-between-the-visible-and-invisible-worlds\\\/\",\"url\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2025\\\/01\\\/yokai-a-bridge-between-the-visible-and-invisible-worlds\\\/\",\"name\":\"Y\u014dkai: A bridge between the visible and invisible worlds - Japan Italy Bridge\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2025\\\/01\\\/yokai-a-bridge-between-the-visible-and-invisible-worlds\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2025\\\/01\\\/yokai-a-bridge-between-the-visible-and-invisible-worlds\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.japanitalybridge.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/YOKAI-JIB-DEFAULT-IMG.png\",\"datePublished\":\"2025-01-03T11:00:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/#\\\/schema\\\/person\\\/b76f0be87b1de963befac9d619bf00b9\"},\"description\":\"Y\u014dkai, fascinating figures of Japanese tradition, represent a theme of great cultural relevance\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2025\\\/01\\\/yokai-a-bridge-between-the-visible-and-invisible-worlds\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2025\\\/01\\\/yokai-a-bridge-between-the-visible-and-invisible-worlds\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2025\\\/01\\\/yokai-a-bridge-between-the-visible-and-invisible-worlds\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.japanitalybridge.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/YOKAI-JIB-DEFAULT-IMG.png\",\"contentUrl\":\"https:\\\/\\\/www.japanitalybridge.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/YOKAI-JIB-DEFAULT-IMG.png\",\"width\":1080,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/2025\\\/01\\\/yokai-a-bridge-between-the-visible-and-invisible-worlds\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Y\u014dkai: A bridge between the visible and invisible worlds\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/\",\"name\":\"Japan Italy Bridge\",\"description\":\"Digital communication, social media management and events company focusing between Japan and Italy in Milan\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/#\\\/schema\\\/person\\\/b76f0be87b1de963befac9d619bf00b9\",\"name\":\"SaiKaiAngel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69324fb993688b8a82613f6563cef64d8c4730245457c83e39fe6ea3bd651f09?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69324fb993688b8a82613f6563cef64d8c4730245457c83e39fe6ea3bd651f09?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69324fb993688b8a82613f6563cef64d8c4730245457c83e39fe6ea3bd651f09?s=96&d=mm&r=g\",\"caption\":\"SaiKaiAngel\"},\"sameAs\":[\"http:\\\/\\\/www.gacktitalia.com\"],\"url\":\"https:\\\/\\\/www.japanitalybridge.com\\\/en\\\/author\\\/saikaiangel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Y\u014dkai: A bridge between the visible and invisible worlds - Japan Italy Bridge","description":"Y\u014dkai, fascinating figures of Japanese tradition, represent a theme of great cultural relevance","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/","og_locale":"en_US","og_type":"article","og_title":"Y\u014dkai: A bridge between the visible and invisible worlds - Japan Italy Bridge","og_description":"Y\u014dkai, fascinating figures of Japanese tradition, represent a theme of great cultural relevance","og_url":"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/","og_site_name":"Japan Italy Bridge","article_publisher":"https:\/\/www.facebook.com\/japanitalybridge\/","article_published_time":"2025-01-03T11:00:16+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2024\/12\/YOKAI-JIB-DEFAULT-IMG.png","type":"image\/png"}],"author":"SaiKaiAngel","twitter_card":"summary_large_image","twitter_creator":"@japanitalybridg","twitter_site":"@japanitalybridg","twitter_misc":{"Written by":"SaiKaiAngel","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/#article","isPartOf":{"@id":"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/"},"author":{"name":"SaiKaiAngel","@id":"https:\/\/www.japanitalybridge.com\/en\/#\/schema\/person\/b76f0be87b1de963befac9d619bf00b9"},"headline":"Y\u014dkai: A bridge between the visible and invisible worlds","datePublished":"2025-01-03T11:00:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/"},"wordCount":361,"commentCount":0,"image":{"@id":"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/#primaryimage"},"thumbnailUrl":"https:\/\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2024\/12\/YOKAI-JIB-DEFAULT-IMG.png","articleSection":["Japan Italy","Japanese Folklore"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/","url":"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/","name":"Y\u014dkai: A bridge between the visible and invisible worlds - Japan Italy Bridge","isPartOf":{"@id":"https:\/\/www.japanitalybridge.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/#primaryimage"},"image":{"@id":"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/#primaryimage"},"thumbnailUrl":"https:\/\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2024\/12\/YOKAI-JIB-DEFAULT-IMG.png","datePublished":"2025-01-03T11:00:16+00:00","author":{"@id":"https:\/\/www.japanitalybridge.com\/en\/#\/schema\/person\/b76f0be87b1de963befac9d619bf00b9"},"description":"Y\u014dkai, fascinating figures of Japanese tradition, represent a theme of great cultural relevance","breadcrumb":{"@id":"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/#primaryimage","url":"https:\/\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2024\/12\/YOKAI-JIB-DEFAULT-IMG.png","contentUrl":"https:\/\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2024\/12\/YOKAI-JIB-DEFAULT-IMG.png","width":1080,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.japanitalybridge.com\/en\/2025\/01\/yokai-a-bridge-between-the-visible-and-invisible-worlds\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.japanitalybridge.com\/en\/"},{"@type":"ListItem","position":2,"name":"Y\u014dkai: A bridge between the visible and invisible worlds"}]},{"@type":"WebSite","@id":"https:\/\/www.japanitalybridge.com\/en\/#website","url":"https:\/\/www.japanitalybridge.com\/en\/","name":"Japan Italy Bridge","description":"Digital communication, social media management and events company focusing between Japan and Italy in Milan","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.japanitalybridge.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.japanitalybridge.com\/en\/#\/schema\/person\/b76f0be87b1de963befac9d619bf00b9","name":"SaiKaiAngel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/69324fb993688b8a82613f6563cef64d8c4730245457c83e39fe6ea3bd651f09?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69324fb993688b8a82613f6563cef64d8c4730245457c83e39fe6ea3bd651f09?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69324fb993688b8a82613f6563cef64d8c4730245457c83e39fe6ea3bd651f09?s=96&d=mm&r=g","caption":"SaiKaiAngel"},"sameAs":["http:\/\/www.gacktitalia.com"],"url":"https:\/\/www.japanitalybridge.com\/en\/author\/saikaiangel\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2024\/12\/YOKAI-JIB-DEFAULT-IMG.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8aD6X-yo7","jetpack-related-posts":[{"id":84014,"url":"https:\/\/www.japanitalybridge.com\/ja\/2021\/04\/business-focus-come-approcciare-il-mercato-giapponese\/","url_meta":{"origin":132191,"position":0},"title":"Business Focus: How to approach the Japanese market","author":"erikaswan","date":"13th April 2021","format":false,"excerpt":"[:it]A partire dalle start up sino ad arrivare alle grandi aziende, molto spesso si tende a dimenticare di approcciare il pubblico giapponese e questo \u00e8 un errore in partenza. Perch\u00e9 eliminare una fetta di mercato che rappresenta la terza potenza mondiale in fatto di consumatori?[:en]Starting from start-ups to large companies,\u2026","rel":"","context":"In "Business Focus"","block_context":{"text":"Business Focus","link":"https:\/\/www.japanitalybridge.com\/ja\/category\/japan-italy-ja\/business-focus-ja\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2021\/04\/2021-apr12-pubblico-giapponese-default.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2021\/04\/2021-apr12-pubblico-giapponese-default.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2021\/04\/2021-apr12-pubblico-giapponese-default.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2021\/04\/2021-apr12-pubblico-giapponese-default.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2021\/04\/2021-apr12-pubblico-giapponese-default.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":84010,"url":"https:\/\/www.japanitalybridge.com\/en\/2021\/04\/business-focus-come-approcciare-il-mercato-giapponese\/","url_meta":{"origin":132191,"position":1},"title":"Business Focus: How to approach the Japanese market","author":"erikaswan","date":"13th April 2021","format":false,"excerpt":"Starting from start-ups to large companies, very often we tend to forget to approach the Japanese public and this is a mistake from the start. Why eliminate a slice of the market that represents the third world power in terms of consumers?","rel":"","context":"In "Japan Italy"","block_context":{"text":"Japan Italy","link":"https:\/\/www.japanitalybridge.com\/en\/category\/japan-italy-en\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2021\/04\/2021-apr12-pubblico-giapponese-default.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2021\/04\/2021-apr12-pubblico-giapponese-default.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2021\/04\/2021-apr12-pubblico-giapponese-default.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2021\/04\/2021-apr12-pubblico-giapponese-default.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2021\/04\/2021-apr12-pubblico-giapponese-default.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":85012,"url":"https:\/\/www.japanitalybridge.com\/en\/2020\/06\/i-pattern-giapponesi\/","url_meta":{"origin":132191,"position":2},"title":"Japanese Patterns","author":"erikaswan","date":"11th June 2020","format":false,"excerpt":"In Japan they are famous for the patterns on kimono fabrics, handkerchiefs and other items that remain one of the symbols of this land.","rel":"","context":"In "Japanese Culture"","block_context":{"text":"Japanese Culture","link":"https:\/\/www.japanitalybridge.com\/en\/category\/japanese-culture-en\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/06\/2020-jun11-japanese-patterns-default.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/06\/2020-jun11-japanese-patterns-default.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/06\/2020-jun11-japanese-patterns-default.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/06\/2020-jun11-japanese-patterns-default.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/06\/2020-jun11-japanese-patterns-default.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":85016,"url":"https:\/\/www.japanitalybridge.com\/ja\/2020\/06\/i-pattern-giapponesi\/","url_meta":{"origin":132191,"position":3},"title":"Japanese Patterns","author":"erikaswan","date":"11th June 2020","format":false,"excerpt":"In Japan they are famous for the patterns on kimono fabrics, handkerchiefs and other items that remain one of the symbols of this land.","rel":"","context":"In "\u30ab\u30c6\u30b4\u30ea\u30fc\u306a\u3057"","block_context":{"text":"\u30ab\u30c6\u30b4\u30ea\u30fc\u306a\u3057","link":"https:\/\/www.japanitalybridge.com\/ja\/category\/%e3%82%ab%e3%83%86%e3%82%b4%e3%83%aa%e3%83%bc%e3%81%aa%e3%81%97\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/06\/2020-jun11-japanese-patterns-default.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/06\/2020-jun11-japanese-patterns-default.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/06\/2020-jun11-japanese-patterns-default.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/06\/2020-jun11-japanese-patterns-default.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/06\/2020-jun11-japanese-patterns-default.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":84701,"url":"https:\/\/www.japanitalybridge.com\/en\/2020\/08\/introduzione-alla-poesia-giapponese\/","url_meta":{"origin":132191,"position":4},"title":"Introduction to Japanese poetry","author":"Sara","date":"25th August 2020","format":false,"excerpt":"Italy, France, England, America and many other countries in the world offer a vast poetic production, but what is Japanese poetry like?","rel":"","context":"In "Japan Tradition"","block_context":{"text":"Japan Tradition","link":"https:\/\/www.japanitalybridge.com\/en\/category\/japan-tradition-en-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/08\/2020-aug25-la-poesia-giapponese-default.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/08\/2020-aug25-la-poesia-giapponese-default.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/08\/2020-aug25-la-poesia-giapponese-default.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/08\/2020-aug25-la-poesia-giapponese-default.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/08\/2020-aug25-la-poesia-giapponese-default.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":84705,"url":"https:\/\/www.japanitalybridge.com\/ja\/2020\/08\/introduzione-alla-poesia-giapponese\/","url_meta":{"origin":132191,"position":5},"title":"Introduction to Japanese poetry","author":"Sara","date":"25th August 2020","format":false,"excerpt":"Italy, France, England, America and many other countries in the world offer a vast poetic production, but what is Japanese poetry like?","rel":"","context":"In "\u30ab\u30c6\u30b4\u30ea\u30fc\u306a\u3057"","block_context":{"text":"\u30ab\u30c6\u30b4\u30ea\u30fc\u306a\u3057","link":"https:\/\/www.japanitalybridge.com\/ja\/category\/%e3%82%ab%e3%83%86%e3%82%b4%e3%83%aa%e3%83%bc%e3%81%aa%e3%81%97\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/08\/2020-aug25-la-poesia-giapponese-default.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/08\/2020-aug25-la-poesia-giapponese-default.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/08\/2020-aug25-la-poesia-giapponese-default.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/08\/2020-aug25-la-poesia-giapponese-default.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.japanitalybridge.com\/wordpress\/wp-content\/uploads\/2020\/08\/2020-aug25-la-poesia-giapponese-default.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/posts\/132191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/comments?post=132191"}],"version-history":[{"count":1,"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/posts\/132191\/revisions"}],"predecessor-version":[{"id":132192,"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/posts\/132191\/revisions\/132192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/media\/132189"}],"wp:attachment":[{"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/media?parent=132191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/categories?post=132191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.japanitalybridge.com\/en\/wp-json\/wp\/v2\/tags?post=132191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}