Business Focus: How to approach the Japanese market

Starting from start-ups to large companies, very often we tend to forget to approach the Japanese public and this is a mistake from the start. Why eliminate a slice of the market that represents the third world power in terms of consumers?

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Business Focus: Content Strategy, everything you need to know before you start

"Having a precise and structured content strategy is fundamental to create digital campaigns that are winning", this is the mantra but let's go and understand better what we are talking about!

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The power of social media: TikTok and the Japanese pop star

We continue with our Business Focus column and today we are discussing the TikTok and Miki Matsubara case. Do you already know what we are talking about?

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Business Focus: Native Advertising, what it is and its importance, also in Japan

We continue with our Business Focus column and today we are talking about Native Advertising. Have you ever heard of it?

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Business Focus: Why startups should target Japanese customers

Have you ever wondered why startups in the global market don't target the Japanese market? Maybe for the same reason Japanese startups are afraid to enter the global market?

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Business Focus: the psychology of customer relations

The "Business Focus" column on Japan Italy Bridge continues and today we are talking about problem solving, communication and customer relations, also in Japan. 

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Business Focus: The importance of communication and marketing in Japan in times of pandemic

Communication has always been important in our lives and in this time of pandemic due to the spread of COVID-19, its essentiality has become even stronger.

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Business Focus: Digital transformation, the key to increase the economy

This pandemic has hit the world economy hard and one of the keys to recovery is digital transformation.

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Business Focus: Digital events during the pandemic

Japan Italy Bridge promotes Japan and creates a real bridge between Japan and Italy and today we focus on Hiroshima.

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Business Focus: E-commerce after the pandemic

The effects of the Coronavirus are still being felt, however, we are not talking about positive cases but about online presence and e-commerce. We continue our Business Focus features and today we are talking about how e-commerce platforms have…

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Business Focus: Social Media during and post the pandemic

Have you ever wondered why sites in Japan are different from those in the West? Today we talk about the world of Japanese web design

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Business Focus: The weird world of Japanese web design

Have you ever wondered why sites in Japan are different from those in the West? Today we talk about the world of Japanese web design

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Business Focus: Influencer Marketing in Japan, 5 things to know

We have all heard of Influencer Marketing but what are the differences of the strategies in Japan compared to the West?

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