Japan Italy: Nendo shop @ TENOHA Milano

It’s quite well known in Milan, that the most frantic week of the year is about to start, the Salone del Mobile is finally here. The city is going to be transformed into the European capital of design from April 9th to 14th and in these days it won’t be rare to attend various events dedicated to the world of interior design and architecture.

As you know, Japan Italy Bridge takes care of promoting all those companies and events that move between Italy and Japan and that help the spreading of the culture and connections between the two nations. today we are here to present you a wonderful initiative by TENOHA Milano.

Nendo x TENOHA

photo credit: Akihiro Yoshida

The Japanese-inspired concept store is, in fact, ready to welcome an exclusive installation by Nendo, a highly acclaimed Japanese Design studio led by architect Oki Sato, at the 2019 Fuorisalone. But not just this! This wonderful collaboration will be deepened in the &|SHOP area, where more than 100 objects designed by Nendo will be on sale.

photo credit: Masayuki Hayashi

In the & | SHOP space it will also be possible to win small designer objects with the famous Japanese game gacha gacha. Visitors will have the chance to win small sketches distributed by an automatic machine randomly. Ready to collect them all?

photo credit: Akihiro Yoshida

Nendo and TENOHA are linked together in the &|SHOP area, where every day, a rich selection of objects created by the Japanese studio will be on sale, starting from today, April 8th!

Among T-shirts, tote bags, limited editions, the very special Gloo glue and much more, it is possible to buy many objects of Japanese design and high quality, directly from TENOHA Milano.

Breeze of Light

The special project that Nendo, in participation with Daikin, will bring to TENOHA during the Milan Design Week is called “Breeze of Light”.

The installation is inspired by one of the four natural elements, the air, which with its characteristics of imperceptibility and invisibility will act as a leitmotif for Nendo’s fantastic work. Taking advantage of the peculiarities of lights and colors, it will be possible to witness a suggestive and concrete atmosphere.

nendo / Oki Sato

Born in Toronto, Canada, Oki Sato studied architecture at Waseda University in Tokyo and established his headquarters in the same city in 2002. The Nendo studio’s portfolio ranges from product design, interior design, architecture, graphic design, and corporate branding.

To arrive in Milan, Nendo must wait until 2005, but it is precisely here that a rich period of enormous development begins for the company and the designer himself. A path that will lead him to be a lecturer at Waseda University in 20125, to be the youngest designer to win the “designer of the year” award from the magazines “Wallpaper” and “Elle Deco International Design Award”, but not just this.

In 2013 he was chosen as the “guest of honor” at the Stockholm international furniture fair, the largest design exhibition in northern Europe, but also in Toronto during the “Interior Design Show”. Two years later, in 2015, he had the opportunity to present “Colorful shadows” at the Japan pavilion during the Milan EXPO along with many other successes that continue to this day, including having won the “Designer of the Year 2019” by AW Architektur & amp; Wohnen magazine and the “Industrial Designer” at the Design Anthology Awards 2019.

The installation can be visited in the spaces of & | DISCOVER from Wednesday 10 to Sunday 14 April 2019, from 9 to 19, in via Vigevano 18 at TENOHA Milan. In the TENOHA Milano space & SHOP, it will be possible to buy all the brand new and exclusive design objects signed by Nendo starting from 8 April 2019, from 8.30 to 21. See you there!