Japan Italy: Far East Film Festival

There is a very special event from April 26 to May 4, we are talking about the Far East Film Festival, an event dedicated to Asian cinema that will fill the city of Udine and the Teatro Nuovo "Giovanni da Udine".

At its twenty-first edition, the Far East Film Festival 2019 once again follows the Silk Road. Opening on April 26 with a world premiere will be Birthday, directly from Korea. The story is about the sinking of the Sewol ferry which marked a "before" and an "after" in the history of South Korea. The film tells the pain of two parents who lost their son and a nation that lost more than 300. It tells the present that, despite everything, becomes tomorrow. Always. With Birthday the FEFF pays tribute to that enormous wound (human, political, social) so difficult to heal.

Someone who remembers the very first FEFF is surely one of the super guests of this year, who in 1999 accompanied the legendary Beast Cops by Gordon Chan-Dante Lam to Udine and returned here to accompany two films: My Name Ain't Suzie di Angie Chan, with its the now distant debut title (1985), and the magnificent Still Human by Oliver Siu Kuen Chan. We are, of course, talking about Anthony Wong, the star and legend from Hong Kong, who will collect the Golden Mulberry for his career joining the names of other giants such as Jackie Chan, Joe Hisaishi and Brigitte Lin in the Udine hall of fame.

For an extraordinary Hong Kong icon, an extraordinary Chinese icon: the beautiful Yao Chen, diva (the media like to compare her to Angelina Jolie) and legend (80 million followers), great actress and tireless activist, who will take the stage at FEFF to present the social thriller Lost, Found by Lue Yue (produced by Feng Xiaogang). A vivid reflection on civil rights and the condition of women in contemporary China that finds in Yao Chen the "politically" perfect protagonist. Time Magazine has included her among the 100 most influential people in the world.

With 76 titles on the program (51 in competition) from 12 countries, a retrospective, a monograph, a tribute to the new independent Korean cinema, 2 “strange couples”, a world-premier restoration and more than 100 thematic events organized in the heart of Udine, the Far East Film Festival is the perfect setting for a new connection between Asia and Europe and more specifically, Italy.

A real "island of cinema" where cinema is not only celebrated - 3 world premieres, 12 international, 18 European - but it is also declined to the future. This 2019 marks the choice of 15 projects chosen for Focus Asia, the Festival market, and 10 for Ties That Bind, the international Asia/Europe workshop. Over 200 industry professionals are expected in Udine, from 36 countries, and there is an important innovation to highlight: the Co-Production Day, set for May 1st. A large working table that will gather European and Asian filmmakers and producers, to analyze and develop the Italy/China co-production agreement of 2018.

Today's films and the ones of “tomorrow”, movies that speak the language of current affairs, often directly from the news, starting with the collective story Ten Years (after Hong Kong, the narrative axis moves to Japan and Thailand) and with 14 first works included in the line-up. Films that sometimes investigate the same theme from completely different angles, like the three wonderful senile ballads Only The Cat Knows by Syoutarou Kobayasi, Romang by Lee Chang-Geun, Heaven's Waiting by Dan Villegas: a Japanese, a Korean, a Filipino. How does the perception of reality change from country to country?

A fascinating "game of differences" that does not end here and not only in the long-awaited Korean remake of Perfect Strangers (by Intimate Strangers by JQ Lee), thanks to which the FEFF 21 built on a special segment, The Odd Couples, edited by mister Roger Garcia. Four “strange couples” of cinema twins where the East is measured with its western “double” and vice versa (My Name Ain't Suzie by Angie Chan/The World of Suzie Wong by Richard Quine and City On Fire by Ringo Lam/Le Hyenas by Quentin Tarantino, a tribute from the Festival to the recently deceased dear Hong Kong friend.

If the contemporary Korean cinema selected by the Festival will range from the epic action (The Great Battle by Kim Kwang-Sik) to the police comedy (the irresistible Extreme Job by Lee Byeong-heon), passing by the most entertaining zombies of the year (The Odd Family by Lee Min-jae), even Japan, ready to enter the New Era - Reiwa -, will enjoy spacing between genres. From the unmissable documentary Kampai! Sake Sisters by Mirai Konishi, in Udine as a world premiere, up to the surprising Melancholic by Seiji Tanaka (one of the 14 debut features we have already talked about), passing by the European premiere of Fly me to the Saitama (Tonde Saitama) by Takeuchi Hideki a comedy film based on famous manga of the 80s with the same name written and illustrated by Mineo Maya, Every Day on Good Day by Tatsushi Omori that we can consider the last, beautiful, greeting of Kirin Kiki.

China will be represented, as always, by very strong titles (we mention Dying to Survive by Wen Muye, which puts the spotlight on the market for drugs for terminally ill patients, and The Rib by Zhang Wei, an unexpected family transgender-themed drama), while Hong Kong will field all the creative energy of the “old school” thrillers (Project Gutenberg by Felix Chong) as well as all the subversive force of the independent scene (Fruit Chan's Three Husbands), without forgetting the return of Herman Yau (A Home With a View).

And on the Southeast Asian front, where genre cinema dominates (in Udine, among the various titles, we will see the excellent Malaysian horror film Two Sisters), there will be two guests that the audience will particularly enjoy: Chito Rono and Joyce Bernal, dear and affectionate friends of the Festival.

A network of friends, old and new, literally scattered around the world, a magic circle that opens and closes year after year. It means getting away from your center, traveling, moving, exploring, raising the threshold of curiosity and then returning with something new inside your eyes. A precious different look, this is the Far East Film Festival 2019. We are waiting for you!

How to Participate?

You can watch the screenings by purchasing a ticket or by accreditation.

The accreditation is recommended to all those who have a professional or cultural interest in Asian cinema and wish to attend as many screenings as possible at an advantageous price.

Information

The screenings start at 9.00 am and end late at night. The program includes two screenings in the morning, two in the afternoon and two or three films at the end of the day, in the evening.
Entry is forbidden to children under 18, as films are not subject to Italian censorship visas.

Where to buy tickets

Teatro Nuovo Giovanni da Udine & Cinema Centrale
Morning shows (weekdays): € 6.00 per film (or 10.00 for both films).
Morning shows (holidays): € 10.00 per film (or 15.00 for both films).
Afternoon performances (weekdays): € 6.00 per film (or 10.00 for both films).
Afternoon performances (holidays and pre-holidays): € 10.00 per film (or € 15.00 for both films).
Evening shows: € 10.00 per film (or € 15.00 for both films).
Night show: € 6.00.
A daily ticket will also be available at a cost of € 25.00 which allows you to attend all the shows on the day of issue.

Presale: at the Teatro Nuovo ticket office

Opening time:
Friday 26 April: from 11.00 am until the beginning of the last screening of the day
from Saturday 27th April: from 8.30 am until the beginning of the last screening of the day

The presale for the projections of the following days is suspended during the movie start times. For information (from 24 April): tel. 0432-248484


Bringing Japan to Italy: episode 02 – Masami Suda

Here we are with the second episode of our series Bringing Japan to Italy, where we interview people that help spreading Japanese culture in Italy and in the world.

After the huge success of the first episode dedicated to Alberto Moro, today we share with you our talk with Masami Suda, character designer of many animes such as Hokuto no Ken (Kenshiro), dr Slump & Arale, Yo-Kai Watch, Mach Go Go Go, Candy Candy, Kagaku Ninjatai Gatchaman F, Ai Shite Knight and many other works that have defined the childhood of hundreds of adults of today.

Enjoy the video and we are curious to read your comments!

 


Japan Italy Bridge interviews: KUDEN - Part 2

今日、Gerbera Design株式会社のCEO佐藤貴浩氏とのインタビューの後半をお送りします!前半はまだ読んでいなかったら、ここで読めますよ!では、残りの話を入りましょう!

 

READ PART 1

ーー グローバルプレゼンスを高めるには難しい部分はあるでしょうね。それらについて教えていただけますか。

色々な文化、習慣、定義の違いを超えて事業を展開することはとても難しい挑戦と感じています。ここ数年に渡り実際に海外に向けて試行錯誤で事業を展開してきて気付いたポイントが3つあります。そのポイントを軸に事業を考えるようにしています。

1. 普遍的な価値感を元にしたビジョンの共感
この情報過多の時代で国際的に成功を収めるには、大切なのは、ブランドの世界観と価値観をなぜ?この事業をおこなうのか?行動基づいたビジョンとして打ちだし、そのブランドの価値観に共感する人々をファンになっていただくことが大切です。

その際に重要なのは、国や文化の違いを超えたところにある「普遍的な価値」にfocusすること。もう、大量生産や大勢の人々に愛される大きなビジネスを目指す時代ではなく、価値観を共有できる人々に長く愛されるビジネスを行うことが海外展開では肝要と感じています。

2. トランスペアレンシー(透明性)
今の時代の消費者は透明性を求めてるという事かなと思います。私は長年、ゲームやおもちゃメーカーの広告やデザインなども経験してきたけど、消費者の変化と共に広告やデザインの役割が変化してきたと感じています。

広告やデザインの本来の役割は、対象であるモノやサービスの本質や、消費者に対して気付きを与えるための「伝える手段」だと私は捉えているけど、時代が高度経済成長期でイケイケな時は消費自体が王様で、広告も消費させる為に、本来のモノやサービスが持っている以上の華美な装飾を言葉やビジュアルで煽り、消費させるのが良い広告とされてきた流れがここ数年前までのトレンドでしたが、この考え方は既に前時代的な考え方になってしまったと言えると思う。

今の時代の消費者は価格は妥当か?品質に嘘はないか?自分が必要としているものか?商品の見せ方や提供方法に嘘はないか?などの価値観が消費者にとってはるかに大切になってきていると感じています。

3. 体験の提供
ネットで何でも情報が手に入る時代。動画や写真のリッチコンテンツから、VR、ARの仮想現実まで、現代に生きる人は、どんな情報でもすぐに揃ってしまい、情報のシャワーを浴び続けていると言える。情報だけは多く触れることができるので、何でも知った気がしている。でもそれは本質的な人の感動などの欲求を満たせない。

禅には、「冷暖自知(れいだんじち)」という言葉があります。マンガでスラムダンクの作者が書くバガボンドに登場する禅僧で有名な沢庵和尚が残した言葉を引用したいと思います。

沢庵和尚が、たとえて言うには「水のことを説明しても実際には濡れないし、火をうまく説明しても実際には熱くならない。本当の水、本物の火に直に触ってみなければはっきりと悟ることができないのと同様。食べ物を説明しても空腹がなおらないのと同様」と自分自身で体験することの重要性を説いています。

「人は根源的に体験を求める」

リアルな体験を求めるようなトレンドが既にきているし、人々は情報だけでは無く、「体験」に価値と消費を求める様になってきていると感じています。今後はさらに二極化し、富裕層ほど仮想現実では無く、リアルな体験を求める欲求が高まっていく事を意識し事業を作っています。

この3つを意識して、グローバルプレゼンスを獲得しようと挑戦している最中です。

 

ーー 個人的に言ったら、日本は西洋人にとって魅力的だと思いますか?

一概には言えないけれど、私自身の感想として、西洋の人の中でも、「食」「建築」「職人」「芸術」などの分野に興味を持っていたり職業にしている人には1度は訪れて欲しい国の一つであると言えると思います

私の生まれた故郷であり、KUDENの拠点の一つである日光という場所には世界遺産である日光社寺があり、3つの建築物から構成されています。日光の社寺(にっこうのしゃじ)は、二荒山神社(ふたらさんじんじゃ)、東照宮(とうしょうぐう)、輪王寺(りんのうじ)。広大な土地に、構成資産 51ヘクタール、それを保護する緩衝地帯373ヘクタール。日光は人々の信仰と雄大な自然が融合した場所です。

二荒山(男体山)をはじめ諸山の神様を祀ってきた二荒山神社(ふたらさんじんじゃ)。1200年以上の歴史を有する日光山輪王寺(にっこうさんりんのうじ)。日光東照宮(にっこうとうしょうぐう)は17世紀の江戸の天才的な芸術家や建築家の壮大な作品群と言えると思います。

奥日光の中禅寺湖には各国の大使館の保養所がたくさんあり、昔はサミットの様に日光に各国の要人が集まってヨットレースをしたりしてたので昔からInternationalな土地柄とも言えると思います。いまでも旧イタリア大使館の保養所が残っていて、イタリアと日本の融合がステキな建物です。あそこでKUDENのファッションショーをやってみたいと考えています。

職人といえば、私もKUDENを最初に立ち上げたときに、細かくした木材を幾何学模様に組み上げた「組子」という技術をもつ職人とチームを組んで「KUMIKO Laptop Board」というプロダクトをデザインしています。これがKUDENの一番最初の製品になるんだけど、高齢の職人が1つ1つ手作業で作っていて、どうしても手間が掛かって高額になってしまったので、あまり売れなかったんだけどね。でも色々なメディアに取材されたり、Redditで取り上げてもらって、日本の職人の手仕事がとても精巧で、これはレーザーカッターで切ったんだ!となかなか信じてくれない人もいたよ。建築やものづくりが好きな人なら、かなり日本という国に興味を持ってくれると思います。

あとは日本のゲームやアニメに親近感を持ってくれる人も大勢いるとおもう。KUDENのもう一つの拠点は東京の吉祥寺。ここには井之頭公園近くにジブリ美術館があります。じつは僕自身もゲームメーカーでゲームを作成したり、ゲームの宣伝広告を担当してきたので、思い入れは深いです。ぜひ、日本のゲームや漫画、アニメなど、日本に来てたくさん味わって欲しいね。

あとは、「食」のバリエーションも豊かさも、日本の魅力の一つと言えます。寿司や天ぷらなど和食の職人の技や、食を支える包丁などの調理道具の職人などの技も見逃せない。人々は親切。でも日本語しか話せない人が多いかな。勇気をもってコミュニケーション取ってみて、親切な人が多いと思うよ。

日本の自然は四季折々で表情を変える。ぜひ、一度は訪れて欲しいと思います。

 

ーー 一方、イタリアを市場としてどう思いますか?

イタリアも日本もナショナルブランドがお互い強い国だよね。メイドインItalyは日本でもとても好まれるんだ。メイドインジャパンと共に品質が高く、こだわりの商品というイメージをイタリアに持つ日本人は多いと思うよ。イタリアと日本は共通している事が意外と多いと個人的には感じています。両国の人々も職人の技を大切にしていて、そして食と芸術も愛する。

僕がコンプレックスからデザイナーと名乗らなかった時期があるんだけど、自分では肩書をイタリア語の「progettista」と名乗っていました。イタリアのものづくりの考え方が昔から肌に合うんだ。

今、和をモチーフにした革のサンダルをデザインしてて、メイドインItalyの革で作れたら最高だね。将来はミラノで、KUDENのオートクチュールのキモノをお客様が好きな生地を選んで作ることの出来るサロンを開きたいと夢見ています。ファッション感度が高いイタリアで、私の服を着てくれる人が増えたら光栄なことですね。

 

ーー KUDENの話に戻りますが、今後の計画や目標は?

KUDENが目指す未来の事業象は、「アパレルブランド + 障がい者雇用」デザインで縫製工場や木工などの職人と障がい者雇用を結ぶプロジェクト。最終的に描いていたいのは「KUDENアパレルブランド」「デザインオフィス」「縫製&木工工場」「海外への物流拠点」「障がい者の生活する社員寮」といった要素を含みます。今後も目指す目標に向けて、KUDEN by TAKAHIRO SATOを海外へ向けてさらに展開して行くことに注力していきます。

「人をとことん大切にする経営」を目指す理由に、私の愛する息子の存在があります。前述のとおり、僕はハードワークがたたって、倒れてしまい会社を一度畳んでいます。その時の従業員やお客さまに迷惑をかけて、愛する家族とも離れる事になったダメな経営者です。それでもまた再起して経営者の道を歩んでいるのは、障害ある息子の将来を支えるためと、その夢に力を貸してくれる今のGerbera Designのスタッフたちの未来のためです。

ダメ経営者で会社潰した身として、再チャレンジに当たって心がけている事があります。

第1は、助成金などに頼らない経営基盤を作ること。第2点は外貨を稼ぎ国の景気に左右されない基盤を作ること。
この1と2は企業の継続性を高めるための施策です。 大手おもちゃ会社で障がい者雇用担当してたけど、会社の方針によってその事業所無くなって解雇した苦い経験から、また確実に人口減少して景気後退していく日本の国の税金と国内景気に頼った経営してたら潰れるから。

第3点は、障がい当事者だけではなく、それを支える意識を持った若者を育てたいこと。
これはめっちゃくちゃ自分のエゴです。 可愛い盛りの息子を肌身に感じで育てる事は出来ないが息子と将来一緒に働くのが夢であり目標です。 息子はまだ8歳。私が死んでも彼の人生は続きます。 私が死んだら会社の方針が変わったり潰れたりする可能性を限りなく少なくする為に、また、私の息子は国や誰かのサポートを受けていく。なので私が生きてるうちに彼の分まで納税して、代わりに若い世代のお手伝いをして、後は託して死んで生きたいから。

第4点は、障がいあってもなるべくやりたい仕事の選択肢を増やしたいこと。
障がい者雇用など自分も経験したり、視察させてもらったりして、パンを焼いたり、バックヤードで服を畳んだり掃除をしたり等、その子に合わせた仕事があるんだと思うけど、もっとデザイナーとかプログラマーとか、ものづくりとか息子や息子の様な個性の子達が単純にカッコいいなぁ、あの職業になりたいな!などの憧れの気持ちも大切にしてあげたいから。

林業や農業の一次産業からものづくりやデザイン、海外への販売まで、小さいけどぐるっと一回りする事業を構築している最中。ものづくりのでは、仲間である職人さんの後継者不足と障がい者雇用を繋げていきます。その為にも海外に向けてKUDENを展開していきます。私の息子や息子の様な個性の子達の働く場所を作る事を、私の残りの人生をかけてやり抜く所存です。

 

ーー 私たちも貴浩さんは夢を叶えるように、目標も達成できるようになることを願っています。では、最後に、読者にコメントをお願いします。

KUDENには夢があります。スタッフや顧客、パートナー企業と関わる人の幸せを追求し障がい者と職人をデザインで結び雇用を作り続ける事に挑戦します。世界を変えるために10年以上愛されるデザインを世に送り出し、100年愛されるブランドを目指して努力を重ねます。そんな努力を重ねて私たちの最初の服が出来ました。その初めての服を現代のSamuraiに着て欲しい。

服を「着る」ということは第2の自分自身の皮膚を纏うのと同じだと私は捉えています。服はその人が生きる時代の空気や、その人の価値観、願望、未来への希望も「着ること」によって表現されてしまう。

今の時代はとてもスピードが速くて私自身も経営者としてデザイナーとして、父として奮闘する日々に、忙しさやプレッシャーに時には負けて弱気になり、自分の信じた道、価値観などを見失うときもあります。みんなもそうじゃないかな?

そんな時に、この服を羽織ることにより、背筋が伸び、Samuraiの精神を宿すような凛とした佇まいで、「良し!自分の信念を貫こう。」「心を込めてやり遂げよう」と覚悟を決めたあなたの背中を押すような、そんなあなたや私の姿を周囲の人へ意思表明できるような服でありたいと思って、この服にSamuraiの名前をつけました。

一度はみんなも見たことがあるはず。日本のアニメやマンガや時代劇。信念を曲げずに生き抜くSamuraiの姿を。

「私こそ現代のSamuraiだ」「強く優しく信念を貫くSamuraiだ」
あなたは現代のSamuraiになる。

Samurai Mode Jacketを羽織って、ビジネスの大事なシーンに、あなたの晴れの日に、何気ない普段でもあなたを表現する肌の一部としてこの服を贈ります。忙しいこのスピードが速い世界でも、誰かのために懸命に働き、自分の価値や信念をもって生きたい、貫きたいと思っている世界中の国も性別も年代も超えた人々に、是非この服を着て欲しいと思ってデザインしました。着た瞬間にこの服の持つデザインのパワーを感じて貰えると思うな。

これからもこの信念で服をデザインして、みんなが喜ぶ服を産み出していきたいです。小さなブランドのスタートだけど、私もSamuraiの精神で挑戦していきます。

 


それはCEOの佐藤貴浩氏の親密なインタビューの前編でした!読んだ後、どう思ってますか?どう感じますか?Japan Italy BridgeのFacebookでご感想をシェアしてください!

また、今、インタビューに言及されたのSamurai Mode Jacketは新作商品のSamurai Mode Shirtと共にオンラインストアで発売しております!それ以外、豪華なビンテージ着物と羽織もストアで販売しておりますから、是非チェックしてください!

 

<お問い合わせ>
メール: support@ku-den.jp

<関連リンク>
ウェブサイト:https://ku-den.jp/
Facebook:https://www.facebook.com/kudenjp/
Instagram:KUDEN by TAKAHIRO SATO | haoru by KUDEN


Japan Italy: Nendo shop @ TENOHA Milano

It's quite well known in Milan, that the most frantic week of the year is about to start, the Salone del Mobile is finally here. The city is going to be transformed into the European capital of design from April 9th to 14th and in these days it won't be rare to attend various events dedicated to the world of interior design and architecture.

As you know, Japan Italy Bridge takes care of promoting all those companies and events that move between Italy and Japan and that help the spreading of the culture and connections between the two nations. today we are here to present you a wonderful initiative by TENOHA Milano.

Nendo x TENOHA

photo credit: Akihiro Yoshida

The Japanese-inspired concept store is, in fact, ready to welcome an exclusive installation by Nendo, a highly acclaimed Japanese Design studio led by architect Oki Sato, at the 2019 Fuorisalone. But not just this! This wonderful collaboration will be deepened in the &|SHOP area, where more than 100 objects designed by Nendo will be on sale.

photo credit: Masayuki Hayashi

In the & | SHOP space it will also be possible to win small designer objects with the famous Japanese game gacha gacha. Visitors will have the chance to win small sketches distributed by an automatic machine randomly. Ready to collect them all?

photo credit: Akihiro Yoshida

Nendo and TENOHA are linked together in the &|SHOP area, where every day, a rich selection of objects created by the Japanese studio will be on sale, starting from today, April 8th!

Among T-shirts, tote bags, limited editions, the very special Gloo glue and much more, it is possible to buy many objects of Japanese design and high quality, directly from TENOHA Milano.

Breeze of Light

The special project that Nendo, in participation with Daikin, will bring to TENOHA during the Milan Design Week is called "Breeze of Light".

The installation is inspired by one of the four natural elements, the air, which with its characteristics of imperceptibility and invisibility will act as a leitmotif for Nendo's fantastic work. Taking advantage of the peculiarities of lights and colors, it will be possible to witness a suggestive and concrete atmosphere.

nendo / Oki Sato

Born in Toronto, Canada, Oki Sato studied architecture at Waseda University in Tokyo and established his headquarters in the same city in 2002. The Nendo studio's portfolio ranges from product design, interior design, architecture, graphic design, and corporate branding.

To arrive in Milan, Nendo must wait until 2005, but it is precisely here that a rich period of enormous development begins for the company and the designer himself. A path that will lead him to be a lecturer at Waseda University in 20125, to be the youngest designer to win the "designer of the year" award from the magazines "Wallpaper" and "Elle Deco International Design Award", but not just this.

In 2013 he was chosen as the "guest of honor" at the Stockholm international furniture fair, the largest design exhibition in northern Europe, but also in Toronto during the "Interior Design Show". Two years later, in 2015, he had the opportunity to present "Colorful shadows" at the Japan pavilion during the Milan EXPO along with many other successes that continue to this day, including having won the "Designer of the Year 2019" by AW Architektur & amp; Wohnen magazine and the "Industrial Designer" at the Design Anthology Awards 2019.


The installation can be visited in the spaces of & | DISCOVER from Wednesday 10 to Sunday 14 April 2019, from 9 to 19, in via Vigevano 18 at TENOHA Milan. In the TENOHA Milano space & SHOP, it will be possible to buy all the brand new and exclusive design objects signed by Nendo starting from 8 April 2019, from 8.30 to 21. See you there!


Japan Italy Bridge interviews: KUDEN - Part 1

Japan Italy Bridgeの新しいイニシアチブ『Japan Italy Bridge Interviews』唯一無二の日本企業を紹介企画です。このプロジェクトを皮切り取材はGerbera Design株式会社のCEO佐藤貴浩氏のインタビューです。

デザイン会社のGerbera Designが大成功を収めた「Samurai Mode Jacket」のKickstarterキャンペーンを実行したアパレルブランド「KUDEN by TAKAHIRO SATO」を運営しています。このキャンペーンは大成功で、資金目標を1000%を超えまして、世界中のさまざまなメディアから多くの注目を集めました。今回、この暴走成功の推進力CEO佐藤貴浩氏に彼の物語、ブランドの未来、そして日伊についてのことを訊きました。彼の感想を聴きましょう。

 

ーー まず、自己紹介と事業内容をお聞かせてください。

こんにちは。佐藤貴浩です。KUDEN by TAKAHIRO SATO(以下、KUDEN)のDesignerです。Gerbera Design株式会社(以下、Gebera Design)のCEOも勤める経営者の側面もあります。みなさん。よかったらTakと呼んでください。

私が経営しているGerbera Designは一度会社を破産させた経験や長年にわたりゲームや玩具などのエンターテイメント企業での新規事業を立ち上げきた経験を活かして、企業の新規事業の顧問として、事業へのコンサルティングを行いながら、そこで発生するクリエイティブを制作する会社です。

私は離れて暮らす軽度知的障がいと自閉症の息子と将来一緒に働ける事業を作るべく、Gerbera Designの新規事業として、海外へ向けてアパレルブランドのKUDENを立ち上げました。

 

ーー ビジネスを始めるのきっかけは?

私が最初に起業したのが2007年にデザインを受託する会社を設立したのが経営者としての出発点でした。父と母が同時に癌になってしまい、両親の看病をする必要があって、当時大きな玩具メーカーのグループ会社に勤めていた私は、会社を辞めて起業したのが経営者になった切っ掛けです。

その経営していたデザイン会社を、私はハードワークがたたって、倒れてしまい会社を一度畳んでいます。 その時の従業員やお客さまに迷惑をかけて、愛する家族とも離れる事になったダメな経営者でした。

そんな大きな失敗をした私が経営者として再挑戦を決意したのは、離れて暮らす軽度知的障がいで自閉症の息子と、将来一緒に働く場所を作ろうと決意したからです。現在のGerbera Designの経営コンサルティング+クリエイティブの事業では、障害者雇用を産むには適した事業ではないと感じ、そこから、新しい事業を模索する日々が続いていました。

新規事業を模索する中で、これからの時代に望まれている物で、私がデザイナーとして何が出来るか?デザイナーとしてモノを大切に使う。ロングライフデザインを私は好むし、そういうデザインを世に出す事業を始めたいと考えていた時に母親の遺品のキモノをみて、キモノをインスパイアした現代にあったキモノに再定義、再起動したら面白いし、「自分が着たい」と素直に感じたことがSamurai Mode Seriesをデザインした切っ掛けになりました。そしてこの服をKUDENとして世界に向けて出すことに決めました。

海外をメインターゲットにブランドを展開している理由は、障害ある息子と働く場所を作るためには障害者雇用などにも取り組んでいく為の戦略です。

これから人口が少子化で激減する日本国内の景気を考えると、健常者と呼ばれる私たちの年金や社会保障がどうなるかと言われている中で、私の息子のような個性の子供たちの支援が自然に手厚くなっていくでしょうか?

その懸念から国内だけに頼らず、海外向けで稼げる状態をなんとしても作らないとせっかく雇用できた子供たちを路頭に迷わすことになってしまいます。そのためにスタートアップから海外向けを強く意識して事業を組み立てています。

まだまだ、遠い道のりですが、息子との唯一の約束なので、必ず果たしてから死のうと思ってます。

 

ーー 経営をする中で特に意識しているところは?

私が会社を一度潰した経験から、経営者として再挑戦で心がけている信念は一言でいえば、スタッフや顧客、パートナー企業などの「人をとことん大切にする経営」と言う事につきます。それは、短期の業績や勝ち負けではなく、継続を第一義に、関わる人々の幸せを追求し、そのことに努力し続けることです。さらに将来的には、障がい者や高齢者などの社会的に弱い立場にある人々の幸せづくりへの思いも強く持ち、雇用や取引などを通じ、それを実践をしていくことの決意を表しています。

なぜその信念なのかについてですが、それには私自身の苦い体験が元になっています。ここ数年の日本では、長時間労働が社会問題になっています。私も自分が過労で倒れて会社をたたまざる得ない経験をし、元の奥さんに苦労をかけてしまい離婚を経て、障害ある息子と離れて暮らす現実を経験し、これじゃいけない、家族や従業員を守るために働いて居たはずなのに、何もかも失ってしまった。そんな後悔の思いが強く残っています。長時間労働で体壊して家族を失った経験をスタッフやうちのお客様にして欲しくない。そういう思いから、前の会社での経験を元にして、新しい働き方や稼ぎ方を改革していきました。

弊社は出社義務は週4日で、仕事が終わっていれば毎週三連休にも出来る働き方をしています。弊社のスタッフの中にはその休みを活かして、初めての子育てに時間をかける父親、金曜日毎週パートナーとディズニーランドに通う人、声優の夢に向かって週末レッスンする人、私の様に離れて暮らす障害ある息子をいつでも何時でも受け入れる事が出来る様に備えたい人、それぞれ仕事だけではなく人生を見つめながら生きて欲しい。そんなことを実現できる稼ぎ方と働き方を試行錯誤で進めています。それが実現出来たのも、デザイン会社では普通にある受託の仕事を減らして、経営コンサルと同時にクリエイティブを提供するビジネスモデル変換したからです。

前の会社潰した時に倒れて運ばれた病院のベットで色々分析してたら、ほとんどの売り上げは上位数パーセントのお客様で達成されていた事に気付いて、喜んでお金を払って価値を認めてくれたお客様だけを徹底的に喜ばせよう。という方針に変えたからこの働き方が可能になりました。働き方の上流の稼ぎ方を根本的に時代に合わせて変えないと、長時間労働などの働き方を改革できないと痛感し、小さいながらですが、心あるスタッフと共に試行錯誤で実践しています。

「人をとことん大切にする経営」の次のステップとして、新規事業のKUDENを展開し、縫製工場をはじめとしたものづくりの職人と障害者雇用を結び、関わる人全てを大切にする経営をさらに突き進めていきたいと挑戦しているところです。青臭いと笑われるかもしれませんが、真剣に取り組んでいます。

(参考資料)
経営しているGerbera Design株式会社(旧佐藤創作デザイン事務所Gerbera)の働き方改革が、2016年12月にの東京新聞の朝刊の一面と作家で働き方評論家の常見陽平の著書である「なぜ、残業はなくならないのか(祥伝社新書) 」に中小企業の実践例として紹介されています。

【探訪 都の企業】<働き方改革編>(上)出社週4回、8時間勤務 会社の稼ぎ方変える

【なぜ、残業はなくならないのか(祥伝社新書) 】

ーー 国際市場はKUDENをどのように見えていると思いますか?そして、KUDENはどのような印象を世界中に残されたいですか?

国際市場から見たKUDENは、ファッションに敏感な層がメインでは無く、日本のアニメ、漫画、食、ものづくり、禅(ゼン)や芸術などの文化に触れ、そこに自身の価値観と共感する人々がKUDENを愛してくれていると思います。

今回のSamurai Mode Jacketを予約販売していく中でも様々な苦難がありましたが、購入してくれているお客様から、ジャケットを待ち遠しく思ってくれている連絡や、息子のために挑戦している私をあなたは侍だと励ましてくれるメッセージが世界中から届いてスタッフと感激しているんです。

ただの服を好きな人々ではなく、KUDENというブランドの持つ誠実さ、意思の強さ、私達はそれを「凛とする」と呼んでいて、英訳では「thoughtful life」(思慮深い生活)と名付けてます。そんなブランドの世界観や「職人の後継者不足と障害者雇用をデザインで結びたい」という、私のビジョンに共感してくれている世界中の優しい仲間たちに出会えたと感じています。

そんなKUDENの世界観やビジョンに共感してくれている人の期待を裏切らない様にさらに努力を重ねていきたいと思います。

 


それはCEOの佐藤貴浩氏の親密なインタビューの前編でした!読んだ後、どう思ってますか?どう感じますか?Japan Italy BridgeのFacebookでご感想をシェアしてください!

また、今、インタビューに言及されたのSamurai Mode Jacketは新作商品のSamurai Mode Shirtと共にオンラインストアで発売しております!それ以外、豪華なビンテージ着物と羽織もストアで販売しておりますから、是非チェックしてください!

そしてKUDENの話はまだまだ終わっていませんよ!ブランドアプローチと将来の計画についての話は後編なるので、お楽しみにしてください!

 

<お問い合わせ>
メール: support@ku-den.jp

<関連リンク>
ウェブサイト:https://ku-den.jp/
Facebook:https://www.facebook.com/kudenjp/
Instagram:KUDEN by TAKAHIRO SATO | haoru by KUDEN


Japan Italy: Japan 4 L'Aquila

The friendship between Japan and Italy is getting closer and closer as the years go by. Today we are happy to present you an event that brings together our countries even more: Japan 4 L'Aquila.

From Mount Fuji to the Gran Sasso, a path that crosses the globe and reaches us, in a city that has much in common with Japan. In these areas where life is being reborn and returning to normal after the great earthquake of April 6, 2009, the Japan Association in Abruzzo from Fuji to Gran Sasso has organized this free cultural event to promote interculturality and solidarity between Italy and Japan.

Between 30 and 31 March, you will have the opportunity to attend four events, four artistic souls that from the Rising Sun will come to make their own contribution to the cultural renaissance of the city of L'Aquila. A voluntary and solidarity initiative that strongly highlights the sense of belonging and the pain caused by such devastating natural disasters, in Italy as in Japan.

The appeal of Japan 4 The Eagle has been received by several people, who, having learned of the initiative, have done their best to participate in it and give the city of L'Aquila a sign of hope of rebirth and overcoming pain.

Two days full of events to bring our two cultures closer together. The first event will be held on March 30th 2019 from 6.30pm at the Basilica of San Bernardino, Armonie d'Argento (The Eagle). A singing event performed by three choirs, two Italians and one Japanese. Here it will be possible to listen to the Aquilano Choir "Armonie d’Argento", the "Francesco D'Urbano" Choir of "Fara Filiorum Petri" and the Japanese "en" choir of pianist Mami Odagiri. Each of the three choirs will perform pieces from their repertoire to then join in the performance of "Furusato" a Japanese song and Inno "A San Bernardino da Siena" at the end of the concert.

A concert as a sign of friendship to commemorate and pray together for the victims of the earthquakes in L'Aquila and the grinding earthquake of the Tohoku region, hit hard in March 2011 by an earthquake that generated a violent Tsunami, causing the accident at the nuclear power plant of Fukushima.

This initiative thus becomes a bridge, a symbol of friendship and hope that unites Italy and Japan that without borders have experienced the same tragedies.

As a sign of solidarity and brotherhood with the post-earthquake boys from L'Aquila together with the children of the Izumi Kids Camp, Iwaki elementary schools, they created and painted 99 okiagari-koboshi for the city of 99. The okiagari-koboshi are dolls of papier-mache typical of the Japanese tradition, symbol of perseverance and resilience. Their characteristic is to fall and stand up again immediately. The dolls, held on display in the days of the exhibition at the Palazzetto dei Nobili, will be donated to the Dante Alighieri State High School in L'Aquila as a sign of solidarity among children of the same age who have suffered the same experiences with the wish of get up and keep smiling.

We then continue with the Japanese artist Ayami Noritake, with his artistic project "Roman Kobo Ren". On Saturday 30 and Sunday 31 March 2019, the works will be exhibited in the rooms of the Palazzetto dei Nobili, where the artist Ayami Noritake will also show her working techniques and the creative process linked to her works.

Thanks to the use of the chigiri technique-and the artist Noritake uses rice paper, typical of the Japanese tradition, to create three-dimensional paintings where a material, light and inconsistent like paper, take new forms.

On the 30th afternoon, the Japanese documentary film Yoshizaku Kaneyama, entitled "Sukagawa, a step towards reconstruction" (須賀川、復興への歩み) will be broadcast with Italian subtitles.

We can never forget the great earthquake of Tohoku that hit Japan in March 2011. The earthquake caused a violent tsunami that, in addition to devastating entire cities and wiping out thousands of lives, also caused the accident at the Fukushima nuclear power plant.

Through his "docu-film television", the director Kaneyama addresses the complicated theme of this terrifying earthquake in the city of Sukagawa. It tells the various passages from pain to the rebirth of the Sukagawa community, documenting how, even in a country like Japan, used to strong and constant earthquakes, it is slow and complicated to activate a collective mechanism that leads to the rehabilitation of a city/society, affected from a natural disaster.

The event will then end in great joy thanks to the "Vaiwatts" who will hold a free concerto on the evening of March 30th!

The group, composed of musicians and vocalist Tama and Pierrot Ken, decided to give the city of L'Aquila an evening of his 2019 European tour, as a sign of solidarity and sympathy. The duo will also be joined by guitarist Daisuke Chiba, who has been working with them for years now.

From 2014 to 2017 they held solidarity concerts for Tohoku and decided to continue this experience of solidarity, arriving in L'Aquila with their passion and the hope of being able to approach two peoples through their music.

If you are in the surroundings of L'Aquila, we strongly advise you to attend these events, a wonderful opportunity to deepen the culture of Japan and be able to bring solidarity to our two nations hit so hard by catastrophes like the earthquake.


Bringing Japan to Italy: episode 01 - Alberto Moro

Here we are with the first episode of our new series『Bringing Japan to Italy』dedicated to Alberto Moro, Giappone in Italia Association's President.

Some weeks ago we met him during the finissage of his exhibition "Il mio Giappone" that, as he said himself, it's a great act of love towards this Nation, the Japanese culture and people.

With this first video, we are launching our new series dedicated to all those people that promot the Japanese culture and the world surrounding Japan in our Nation. Japan Italy Bridge, wants to promote this Nation on an even deeper level, together with its companies and all that concernes the land of the Rising Sun.

Enjoy!


Japan Italy: Next stop: Japan! Interview with Stefania Sabia

"An Italian in Japan" the series - Stefania Sabia

The brotherhood between Italy and Japan in recent years has become increasingly close and supportive. It is not rare to find our compatriots wishing to move to the land of the Rising Sun, but few succeed in realizing this dream. Today we want to share with you the experience of Stefania Sabia, a very Italian girl who has been living and working in Japan for about two years!

JIB: Hi Stefania, first of all thank you for agreeing to have this interview with us.
S: Thank you for contacting me and thinking about my blog!

JIB: Tell us a little about yourself and what you do in life.
S: My name is Stefania, I graduated in Japanese language and literature and I have been living and working in Tokyo for about 2 years.
I'm the creator of the Prossima fermata Giappone (Next Stop Japan) blog, which I opened together with the Facebook page 4 years ago, during my first study trip to Tokyo, followed by Instagram and Youtube about a year ago, which I update daily.
Since then I continue to share my travels and my daily life in Japan through articles, photos, videos, with all the love that I have.
I have a particular passion for the Shitamachi of the capital, the ancient places of Tokyo mixed with the modern urban fabric, but which retain a unique atmosphere, often accompanied by incredible small cafes.
I love the explosion of colors of the Japanese blooms, and the cute themed restaurants that invariably snatch you a smile and, when I have the chance, I love to wear the kimono.
Exploring and sharing this wonderful country always fills me with an immense joy.

JIB: How and from what your passion of Japan was born?
S: The passion for Japan arises as a result of the curiosity about the culture of this country. I have always found fascinating its history, folklore, literature and even the language. I could spend hours listening to the smooth sound of Japanese, relaxing as gurgling water.
One of the first legends to have enchanted me, I still remember that now, was that of the Tanabata.
As a child I dreamed of being able to participate in the festivities one day, to wear the yukata and see the sea of shimmering decorations above my head, typical of this occasion.

JIB: And in the end you made it! You have been living in Japan for a few years now, tell us something about your experience and how you got to today.
S: Living here in Tokyo is an incredible experience, sometimes difficult, but that in any case I would not change with anything else in the world. It can be a challenge, a trial, a surprise.
Living so far away from home there are many first times, you learn so many things about yourself and others, and what perhaps in Italy I had never done alone I found myself having to face it.
The part that I love most is undoubtedly the exploration, having the opportunity to know Tokyo deeply and calmly, to reveal the layers of the city first hand, all his anaba // the small locations, the secret corners, the places of heart. I love this city with all of myself.
I came to Japan for the first time 4 years ago, during my second year of university, thinking that a study period could help me with the language and the following exams. So I enrolled in a 3 month course at a language school in Nippori (one of the areas of Shitamachi I mentioned above) and have literally been struck by the capital.
With a heart full of feelings, I returned to Italy knowing that once I graduated I would have absolutely wanted to come back.
After graduation I left again as a student, with the intention of improving my Japanese as much as possible and try to get a job visa.
I got my 3-year work visa about 3 months ago and now I work in a Japanese company, I especially take care of helping other Westerners find jobs in Japan.

 

JIB: Which Japanese city has captured your heart?
S: Maybe you can already understand that from other answers, but I love Tokyo with all my heart. I think it's a unique city. A “patchwork” city, made of rainbow remnants of every kind and shape. An extraordinary interlocking of modern and ancient. It doesn’t have the typical beauty of traditional Kyoto, it has more the charm of the places that you live at the fullest. those places that are able to tell you a story at every corner, to amaze you again and again without ever failing. This city is a whole universe, you never stop understanding it, learning it.
If we talk about extraordinary places for beauty and memories, then I must mention Takaragawa Onsen, one of the most magical places I've ever been in Japan. I have wonderful memories of this ryokan with onsen, which seems to come from another era, lying in the middle of the forests of Gunma, very far from the city, next on the course of the river Takara. I also talked about it on the blog. It’s just pure marvel.

JIB: Your story is really exciting and we are sure that you can have unique experiences every day and create many memories that will always be in your heart. Would you like to share with us one of the most amusing or significant moments that have happened to you since you live in Japan?
S: One of my favorite experiences was to bring the mikoshi during the matsuri o my neighborhood. The feeling of community cohesion and the meaning of festivals is something fantastic.
It was incredible to be able to see a matsuri in its life, from the gathering of the participants, to the toast and prayers and have the opportunity to bring the divinity, inside the mikoshi, so that it could be thanked by everyone and therefore guarantee luck and prosperity to the district and its inhabitants.

 

JIB: It must have been a really intense experience. Also, from what was our blog born, prossimafermatagiappone.com, and how did you develop the concept until you got to what it is today?
S: The blog was born from the desire to put into words the boundless love I feel for Japan.
I have always loved to write since I was a child, and I thought that telling stories about this country could connect and help many other lovers of Japan.
It's a travel blog, but it's often the feelings for places that dominate, a genuine and total enthusiasm for what I see or what I do.
The sincere affection for certain districts, the fascination that the ancient and the traditions exert over me, the places that sing to my heart. One thing, which I think and hope can be understood by reading the blog, is that I don’t write just for the journeys themselves, but for the emotions and the paths that I share.
I actually think that often, even a day-to-day and less visited or less famous place can reserve great discoveries and a lot of wonder.
The blog was born like this, from the sincerity of my feelings for Japan, for 4 years, almost every day I published stories, photos, itineraries, tips for those who are preparing to leave for a trip, to study or to live in Japan .

 

JIB: This feeling that moved you to create your blog is really beautiful, and that's another thing we have in common. So many people like us dream of living in Japan and walking the same path you followed. However, as we all know, all that glitters is not always gold, and even Japan, like any other country, has its ups and downs. What are the difficulties you encountered in the early days in the Land of the Rising Sun?
S: I have to say that I have never encountered enormous difficulties since I moved. Or rather, nothing that I could never overcome with a little commitment or anything that I consider particularly negative.
It's funny and of uncertain result the first times you find yourself having to do things that in Italy would have been considered normal and easy, but which instead represent the unknown here. For example going for the first time to the doctor, making a phone contract and later embarking alone in the contract for the house and having to call the services to connect the utilities.
The most difficult moment was the search for a job, those were really tough and challenging months, made even by many “no thanks” and many "Will I be able to do this? I won’t give up! ". The job market for a foreigner is not always easy.
Last but so obvious was the distance from home, I would certainly love to have the opportunity to see more often my family.

JIB: What are your plans for the future?
S: Even if time is scarce at the moment, I would like to work more with the blog. Collaborate more with local companies, propose more activities to do on holiday.
It would be nice to be able to show Japan more and more and I hope to have the opportunity to do this.
Another dream would be to write a guide, particularly on Shitamachi, the ancient preserved areas of Tokyo, survivors of fires, earthquakes and bombings, these areas still not very famous are of a unique richness. They are my favorite part of the city and I would like to talk more in depth if I ever have the chance.
Work wise, in future I would like to do more tourism experiences in Japan, I would really like to work in this direction.

 

photo credits: @georgeyajima

JIB: It's really very interesting what you're sharing with us, and we too from Italy are convinced that we need more information about these particular areas of Japan, which are very often put aside by the masses . What do you think are the strongest connections you can find between Italy and Japan?
S: I think we are dealing with two deeply different countries, but surely both of them carry a thousand-year-old history, culture and traditions that are very great and fascinating. In both countries there is a great love for food, a great love for their artistic and historical background.

JIB: Do you think there is a future for an even closer collaboration between the two nations?
S: I hope so, especially from a tourism point of view, I think there is an increasing interest in Japan.
Italian tourists have been increasing for a couple of years and I hope that this mutual interest, this curiosity of travel, will open the door to new possibilities.
It would also be nice to have the working holiday for Italians in the future.

JIB: Do you ever miss Italy? Do you plan to come back here permanently?
S: As I said before, I miss Italy, my family, Italian friendships. If I didn’t have good Italian friends here it would be doubly difficult.
The other serious missing is the cured meats and cheeses (more than pasta and pizza that are very well done here), there is a very scarce and expensive selection for the most part. The sadness of not being able to make a mega salami sandwich!
Perhaps sooner or later I will return to Italy or Europe anyway, but for now it is difficult to say what the future holds for me. For the moment I would like to stay in Japan.

JIB: And we too hope you can stay in Japan! Thank you so much for your time and for the beautiful words and moments you shared with us. One last thing, send some greetings and advice to all our readers.
S: I thank you first for the interview, you were very nice to host me and it was amazing to have the chance to talk with you.
I would be really happy if more people could read the blog and find ideas, whether they are traveling or living in Japan, I am always available to help anyone who is looking for answers on the subject.
To those who would like to study or live in Japan I say not to abandon your dream, it can be a difficult country in some aspects, but if you love it and want to try, why not?
The only suggestion is to come here ready, Japan gives a lot but also asks a lot. And if the life of a student can be quite calm, that of a full-time worker has often a very hectic pace.
A work visa also requires a degree in 99% of cases, without that immigration is unlikely to issue a visa. Many office or tourism related jobs also often require a spoken ability that is business / N2. Come to Japan with these things in mind and persevere until you have achieved what makes you happy!
A hug to all readers!

 

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